I'm live-blogging from Software AG's SOA Summit 2009, where speakers are heralding the next upcoming phase of service oriented architecture, which moves the methodology from technical projects to that of business transformation enabler.
This is the phase when business value is being recognized and documented. This is also a time when SOA proponents need to step up and show the value of these approaches to the business.
Miko Matsumura, chief strategist for Software AG, said the time has come to 'step out of your silo," as SOA is providing many companies a way out from the complexity that has built up over the years. Along with complexity, he adds, "on top of every silo is a tribe."
Forrester analyst John Rymer said that the rumors of "SOA is Dead" are not true. Rather, "SOA dies a marketing death," meaning that the approach has become so vital and basic to enterprises and as a part of packaged applications that marketers have moved onto the next big thing. "When a technology becomes vital, it dies in a marketing sense," he explained. "It's time for SOA to 'die' since it's not distinguishable anymore since everybody's using it."
Susan Cram, a leadership coach with ValueDance and author of the "Have IT Your Way" blog, outlined the four ways to promote SOA adoption in enterprises, even when there is resistance:
1) Make SOA the default way to build and offer services.
2) Find the opinion leaders in organizations -- esepcially those resisting SOA efforts -- and spend more time working with and influencing these individuals. "People are pack animals and want to fit in," she says.
3) Employ scaracity. People place higher value on things that are scarce. Make SOA-based services a premium offering that not every department can simply sign up for.
4) Monetray incentive. Cramm says penalties for non-use of SOA may go a lot further than attempting to reward SOA adoption.
This is the phase when business value is being recognized and documented. This is also a time when SOA proponents need to step up and show the value of these approaches to the business.
Miko Matsumura, chief strategist for Software AG, said the time has come to 'step out of your silo," as SOA is providing many companies a way out from the complexity that has built up over the years. Along with complexity, he adds, "on top of every silo is a tribe."
Forrester analyst John Rymer said that the rumors of "SOA is Dead" are not true. Rather, "SOA dies a marketing death," meaning that the approach has become so vital and basic to enterprises and as a part of packaged applications that marketers have moved onto the next big thing. "When a technology becomes vital, it dies in a marketing sense," he explained. "It's time for SOA to 'die' since it's not distinguishable anymore since everybody's using it."
Susan Cram, a leadership coach with ValueDance and author of the "Have IT Your Way" blog, outlined the four ways to promote SOA adoption in enterprises, even when there is resistance:
1) Make SOA the default way to build and offer services.
2) Find the opinion leaders in organizations -- esepcially those resisting SOA efforts -- and spend more time working with and influencing these individuals. "People are pack animals and want to fit in," she says.
3) Employ scaracity. People place higher value on things that are scarce. Make SOA-based services a premium offering that not every department can simply sign up for.
4) Monetray incentive. Cramm says penalties for non-use of SOA may go a lot further than attempting to reward SOA adoption.
"moves the methodology from technical projects to that of business transformation enabler" - now, it looks, we are moving into the right direction!..