SOA in Action Blog

We like to think that SOA in Action is a 24x7x365 affair, and indeed, there has been impressive progress this year on the service oriented architecture front.

On November 19th, at ebizQ's third annual SOA in Action virtual conference, we will be highlighting this progress, as well as discussing the work that still needs to be done. Indeed, SOA has only begun across many enterprises.

And since the whole thing is virtual, there's no need for airline travel, TSA screenings, hotel shuttles, and navigating around the endless and cavernous halls of Javitts or Moscone Centers.

ebizQ has assembled an incredible lineup of speakers, the leading voices in the SOA space, to provide you with the latest thinking and actionable insights on SOA.

The event kicks off with a keynote by Yefim Natis, VP and distinguished analyst with Gartner Research, who answers the question: "The SOA Journey: Are We There Yet?" He will explain how advanced and enriched forms of service-orientation -- such as event-driven, context-aware, RESTian, federated and object-based flavors of SOA -- might someday render your current SOA software as legacy. Yafim will help us learn about leading edge SOA developments and how to keep abreast of them.

Everybody is worried about the state of the economy nowadays, and we certainly want to keep our IT budgets intact through any storms that blow through. Following Yafim's session, Maneesh Joshi, senior group manager for product marketing at Oracle, will describe the crucial role SOA will play in any downturn in "SOA to the Rescue - Maximizing Your IT budget in a Down Economy." Historically, the strong have used such tumultuous times to get stronger, and Maneesh will explain how this is the best time to plan and equip your organization with the optimal set of tools and capabilities that will minimize your costs now and help you accelerate past your competition while setting you up for leadership during the next boom.

Next, Randy Heffner, VP and analyst with Forrester Research, will share his insights on how SOA can propel your business into the emerging online world in his talk on "SOA: Business Foundation for the Digital Age." Randy will share Forrester's SOA adoption data, which argues that, in large measure, "the truth has lived up to the hype." SOA extends the life of legacy systems, improves application flexibility, and delivers business agility. However, to avoid major pitfalls and actually achieve these benefits, one must understand key best practices for SOA based on business-focused design models for SOA. Business design models also set the foundation for the future of business and IT beyond SOA. This keynote session will show how SOA provides the right foundation for the future of your business in the digital age, and recommend next steps for both SOA novices and SOA specialists.

And, to wrap things up, I have the pleasure of moderating what will be a scintillating panel discussion on where most organizations stand today in terms of SOA engagements, and what it's going to take to get them to the next level. In a discussion on "Avoiding SOA Disillusionment," I will be joined by industry luminaries including Phil Wainewright (ZDNet), Dr. Chris Harding (The Open Group), Jignesh Shah (Software AG), David Bressler (Progress Software), and John Michelsen (iITKO).

Join us on November 19th! Register here to join us at this informative event!

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