Business Transformation in Action

Joe McKendrick

Web 2.0 for the Customer, SOA for the Data

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ebizQ colleague Elizabeth Book provides a wrap-up of BEA CTO Paul Patrick's keynote at this week's InfoWorld SOA Executive Forum.

Paul talked in depth about the growing convergence between SOA and Web 2.0 social computing initiatives. He noted that people are using Web 2.0 methodologies "as a way to get closer to their customer. SOA is forming the base foundation for doing this. The SOA remains in charge of the data."

It's a more organic-like thinking, Paul said. "Expand your SOA with a new kind of innovation. Ask yourself, how can I take this social computing which is organically-based and marry it with the standards-based, shared services ecosystems?"

Another interesting observation Paul made: Ten years ago, all the advanced computing capabilities -- the fun stuff such as broadband Internet access -- were in the office. Now, the cutting-edge stuff (such as collaborative computing) is at home, and the office lags behind.

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In this blog (formerly known as "SOA in Action"), Joe McKendrick examines how BPM and related business and IT approaches can promote business transformation.

Joe McKendrick

Joe McKendrick is an author and independent analyst who tracks the impact of information technology on management and markets. View more

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