Business Transformation in Action

Joe McKendrick

How to Shorten Your SOA Elevator Pitch

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So far, in ebizQ's groundbreaking SOA pronunciation poll, it appears more people prefer to sound out each letter of SOA as an acronym, Es-Oh-Aye, versus using it as a word, Soah, by a 50% to 30% margin.

Frankly, I'm surprised. It seemed that the word Soah has been rolling off just about everybody's tongue, and roll nicely it does. I have a feeling people see the word as vendor market-speak more than an impartial entry into the lexicon.

But, if vendors really had control of our lexicon, we would have been locking ourselves into Crum and Erp installations a long time ago, right?

Anyway, the SOA pronunciation poll is still open here at ebizQ, so be sure to make your voice heard. Enter the pollsite here. If you think life would be easier if SOA were a word, this is your chance to get in there and shift the results a bit.

And, one reader made what I think is the best case yet for using SOA as a word. Consider this scenario:

"If you're in the elevator with the CEO and you start saying 'Es Oh Aye' you will get nothing else done and put him off with something hard to remember that is all geek to senior management. Be smart and use the KISS approach."

SOA is tough enough to explain in the elevator. Why bog down the poor CEO's diminishing brain cells with another acronym?

Yes, the KISS approach -- and notice that's pronounced Kiss, and not K-I-S-S.

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In this blog (formerly known as "SOA in Action"), Joe McKendrick examines how BPM and related business and IT approaches can promote business transformation.

Joe McKendrick

Joe McKendrick is an author and independent analyst who tracks the impact of information technology on management and markets. View more

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