Business Transformation in Action

Joe McKendrick

Selling SOA and ROI to the Corporate Suits

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A couple of months back, Greg the Architect was taken on a dizzying ride through vendor FUDland as he attempted to find a suitable vendor to initiate his company's SOA effort. (View the video here.)

Now, the same makers of the original Greg video (underwritten by IONA) have brought us another account of Greg's efforts to sell SOA to his CIO and the suits upstairs. The catch? Despite Greg's herculean efforts to transform the way IT interacts with the business, the suits don't seem to get where the ROI is.

Greg gives it all he's got to try to help them understand, with hilarious (but oh so true) outcomes. (Watch the latest video here.)

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In this blog (formerly known as "SOA in Action"), Joe McKendrick examines how BPM and related business and IT approaches can promote business transformation.

Joe McKendrick

Joe McKendrick is an author and independent analyst who tracks the impact of information technology on management and markets. View more

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