Editor's Note: Don't forget to attend ebizQ's virtual Enterprise 2.0 conference
Every other day there's another story about how social networking technology is going to revolutionize corporate collaboration and boost productivity and yada yada yada. An article this week in CMS Wire has another perspective.
In the article, Barb Mosher points out that huge numbers of survey respondents often claim to be ready to implement social networking technology, but people's definitions of the technology and of Enterprise 2.0 in general remain murky. Everyone seems to want to implement the latest cool technology but without a clear strategy or objective. Some wonder also whether sweeping generalizations about how workers prefer to communicate may be inaccurate. Are the social networking solutions really addressing a business need in most cases? What do you think?
Communities and Social Networking need a real reason for real people to want to participate in order to be successful. Too often businesses are focused on what they want to get from their Web 2.0 efforts instead of on what customers should get from the experience.
A recipe for success requires a customer-centric view and a destination on-ramp value for those customers to recieve from the community.
More on my blog post:
http://corpblog.helpstream.biz/helpstream-blog/2008/7/18/building-customer-communities-has-to-start-with-customer-ser.html
I would expect that companies are more focused on productive communication between people and organizations than social networking, per se. I might call that human networking...