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Krissi Danielsson
SaaS Week
SaaS Week discusses market trends and roundups of Software as a Service (SaaS) industry news, along with social networking, collaboration, and other neat enterprise Web 2.0 technologies. SaaS Week also offers Q&As with interesting Web 2.0 and SaaS vendors.

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March 07, 2008
SaaS and Web 2.0 - Tech Trends for SMBs to Ignore?

With much of the hullabaloo over SaaS targeting small businesses, it was interesting to read a viewpoint in BusinessWeek this week, written by small business owner Gene Marks, in which Marks named SaaS and several Web 2.0 technologies as being in the "top 10 tech trends to ignore."

In his opinion piece, Marks makes the case that most small business owners will be leery of SaaS and not too trustworthy of the Internet always being reliable -- valid points that some of us probably tend to forget when working from buildings with always-on high speed DSL connections.

Marks also names virtualization, social networking sites, the Microsoft-Yahoo deal, and virtual worlds as being either pointless or not yet developed enough for small business owners to care. He points out (correctly, I think) that sites like FaceBook and MySpace don't really have built-in audiences for products and that virtual worlds are pure nonsense.

I thought Marks illustrated pretty well how sometimes marketers may end up being a little far removed from their audiences. Small businesses may not have dedicated IT departments and resources to play around with these new technologies.

What do you think? Does Marks have a point? Post below.

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Posted by: Yura at March 11, 2008 02:21 AM | Permalink

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