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Krissi Danielsson
SaaS Week
SaaS Week discusses market trends and roundups of Software as a Service (SaaS) industry news, along with social networking, collaboration, and other neat enterprise Web 2.0 technologies. SaaS Week also offers Q&As with interesting Web 2.0 and SaaS vendors.

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February 13, 2008
Yahoo's Flurry of Media Activity - What's the Deal?

After rejecting Microsoft's takeover bid earlier this week, Yahoo seems to be in a whirlwind of activity as it attempts to move forward.

The Silicon Valley-based search/portal/web apps company rejected the bid from MS saying it was too low. Microsoft doesn't seem too interested in accepting defeat, however, as it issued a statement that the response does not change its belief in the proposal. The firm may be planning a hostile takeover attempt, and Mashable.com is reporting that Microsoft has hired a proxy firm to begin contacting shareholders in Yahoo. One major shareholder has publicly stated that Microsoft will have to increase its bid in order to succeed, reports BBC News.

The takeover bid also seems to have caught the interest ofother potential investors, and MarketWatch is now reporting that Yahoo has been discussing a possible deal with News Corp. Google, however, is apparently "losing interest" in a search outsourcing deal it had been considering with Yahoo, with Google fearing it could encounter additional regulatory scrutiny if the two companies ended up tied together closely.

In better news for Yahoo,Yahoo has also just announced a major partnership with T-Mobile to deliver mobile servers to millions of European T-Mobile customers -- and Yahoo's win was Google's loss, reported PC World. Google had previously provided the services to T-Mobile.

Yahoo also announced earlier today that it has acquired Maven Networks, an online video platform provider. That news, in particular, seems to signify that Yahoo is not quite yet planning on being acquired by Microsoft. Either way, the next few weeks should be an interesting time for Yahoo, which has certainly been an Internet staple since the days of the dotcom boom.

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