JamCracker VP Comments on WebStores Release - SaaS Week

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February 18, 2008
JamCracker VP Comments on WebStores Release

Earlier this month, Santa Clara, Calif.-based JamCracker announced a new SaaS-based solution to enable channel providers to quickly add on-demand applications tot heir portfolios, complete with a front and back-end service delivery infrastructure.

Steve Crawford, VP of marketing with JamCracker, recently answered some questions about the release.

Q: In 50 words or less, explain why this release is important.

A: Jamcracker WebStores provide an easy on ramp that allows resellers to create a new revenue branch, without making any major technology and capital investments, off their existing core business.

Q: What technological challenges do VARs and other resellers face when attempting to launch SaaS applications?

A: Traditionally, resellers had to implement a service delivery, billing, and support infrastructure, plus negotiate master distribution agreements with software vendors, in order to launch an on-demand application or service. Jamcracker WebStores remove these obstacles by offering a turn-key SaaS Platform that makes it extremely easy and fast for resellers to launch services, sell them, support them, and bill for them.

Q: How long does it typically take for a VAR or other reseller to become SaaS-enabled from the time of calling Jamcracker to purchase the license for the application?

A: A combination of automated workflow tools and quick evaluation system ensures a turnaround time of less than one business day for resellers to start selling on-demand services from the Jamcracker catalog to their customers. There are three simple steps to setting up a Jamcracker WebStore.

1. Registration
2. On-boarding - signing contracts, branding the WebStore with colors/logos, etc., and adding services from the catalog
3. Enablement - completing simple online training and marketing modules