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Jason Burby at ClickZ has posted an interesting commentary on the prediction that 93% of websites plan to add Web 2.0 functionality this year.

Burby points out that although Web 2.0 is all the rage, companies using it do seem to be displaying some level of irrational exuberance for the technology. Some are implementing Web 2.0 just because they can and because it's a neat buzz word, even if the technology does not make a huge amount of sense or add to the value of their site users. Companies fall into the trap of finding neat tools and then looking for some way to work them into a website rather than being user-centric and thinking of their audience.

SaaS sometimes seem to have the same vibe around it, at least in these surveys that always seem to be going around. Surveyors ask companies if they plan to "invest in SaaS" and often meet with either skepticism or overenthusiasm. It really seems that it ought to be about choosing the right tool for the job rather than merely using technology for technology's sake.

Burby concludes that Web 2.0 does indeed make sense for many companies, pointing to Microsoft's Art of Office project as an example, but adds a good caution to be sure to keep the audience in mind rather than "getting caught up in the hype."

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