Joining in with Gartner Group and IDC, Goldman Sachs is the latest vendor to endorse SaaS, reportedly calling it "one of the most important trends in software." At the same time, Goldman Sachs also reported that SaaS ranked 18th on a list of 37 IT investment priorities in a recent survey (but then again, one wonders whether buyers actively seek to invest in SaaS as a concept so much as they might have a problem that ends up being solved efficiently by SaaS).
The report also sparked an interesting debate between market analyst Ken Bender of Californian Software Equity Group and entrepreneur Rod Drury of Xero. Computerworld New Zealand reports that Bender asserted to the New Zealand Stock Exchange that SaaS profit potentials were overstated, and Drury countered that the international picture wasn't so cut and dried. More here.
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