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Emre Sokullu of Read/WriteWeb posted an interested commentary on Amazon's Hardware as a Service strategy earlier this week. The idea of Hardware as a Service is an "evolved version of dedicated or virtual hosting services," writes Sokullu, removing the need for dealing with scalability in hardware issues.

In HaaS, businesses pay for what they use. Sokullu likens HaaS to Google AdSense, pointing out that using a pricing model that allowed Web publishers to generate revenue from content in a big way. HaaS is similar to virtualization, but HaaS eliminates the problem of forcing businesses to pay for a set amount of resources regardless of usage. Sokullu suggests that barriers might be that migration to Amazon's infrastructure is technically difficult and that it is far less viral than Google AdSense.

Frankly, I find the whole thing quite interesting. Amazon is not typically considered a provider for this
sort of a service, given that it is most widely known as a retailer of books and other products. Stay tuned; hopefully we'll have a future Q&A with an Amazon representative about this development.

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