« Datamation:Expert SaaS Advice: Implementing Software as a Service | Main | OpSource Partners with Scio Consulting »

July 25, 2007
Software as a Service in Asia

Springboard Research, a leading innovator in the IT Market Research industry, today announced the results of its latest research on the Software-as-a-Service (SaaS) market in Asia (excluding Japan). Springboardas data shows significant growth in awareness and adoption of SaaS across the region with the market increasing 92.5% in 2006 to reach a market size of US$154 million. Springboard forecasts that the SaaS market in Asia will reach US$1.16 billion by 2010, with a compound annual growth rate of 66%, to comprise 15% of the enterprise software application market.

^{Market Expected to Grow 83% in 2007 as Awareness and Adoption Rates Increase Significantly}

Springboard recorded a substantial increase in SaaS awareness in the last year, with awareness among those surveyed (385 organizations) increasing from 41% in 2006, to 75% in 2007. This increase in awareness also led to a rise in adoption, with 46% of those enterprises surveyed replying that they were using some form of SaaS in their organizations (compared to 29% in 2006). Springboard also observed that the primary reason for adoption shifted from price to other factors that included ease of use, ease of implementation, and lower maintenance.

aWe saw significant increases across the board for SaaS through our research, which proves that SaaS has market momentum for the long run,a said Dane Anderson, CEO & Executive Vice President for Research at Springboard Research. aIt is a very dynamic time for SaaS in Asia with pure-play vendors like Salesforce.com, Netsuite, and WebEx gaining increased traction in Asia, together with smaller SaaS firms making moves into the region. Round that out with the large players in the industry like SAP, Oracle, and Microsoft becoming more aggressive with SaaS, and the market for the rest of 2007 and 2008 is going to be very interesting,a Anderson added.

Springboard found that although customer relationship management (CRM) remains the largest SaaS application segment by revenue in Asia, representing 45% of total SaaS revenue in 2006, data shows that organizations are aware of and use many different types of SaaS applications. Springboard also found satisfaction levels with SaaS applications ran very high, with all application segments scoring between a 7 to 8 on a 10-point scale.

Posted by ebizQ in news • podcasts |Digg This|Add to del.icio.us

Trackback Pings

TrackBack URL for this entry:
http://www.ebizq.net/mt/mt-tb.cgi/2655

Comments

Posted by: Sanjay Swami at July 25, 2007 01:36 PM | Permalink

Posted by: Chris Perrine at July 25, 2007 06:44 PM | Permalink

Posted by: Kammy at July 25, 2007 11:05 PM | Permalink

Posted by: SaaSWeek at July 30, 2007 11:01 AM | Permalink

Posted by: Aruna Endabetla at August 2, 2007 10:31 AM | Permalink

Posted by: Sanjay Swami at August 3, 2007 02:49 PM | Permalink

Posted by: Aruna Endabetla at August 6, 2007 10:17 AM | Permalink

Post a comment

Name:

Email Address:

URL:
Remember Me? YesNo

Comments: (you may use HTML tags for style)

We ask that you type your code (displayed below) in the text box.This code is an image that cannot be read by a machine. It prevents automated programs from submitting comments.


Code: