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"SaaS seems more prevalent in the mid-market"

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With more and more Business Intelligence (BI) vendors going on-demand and offering their applications via either ASP or the SaaS channel, the stakes are getting higher for these vendors to tap into the all important mid-market segment. John Schwarz, CEO, Business Objects discusses his company's outlook and plans with Rajendra Chaudhary.
What prompted you to go the SaaS way with crystalreports.com?
The reason was customer demand. Prior to launching crystalreporsts.com we had a long-term partnership with salesforce.com. When Salesforce asked us to provide them with our reporting tools capabilities integrated into their Appexchange solution, we built a saleforce.com version of our hosted application for them. Once we did that, we had many customers asking for our own on-demand medium which could get them access to Crystalreports without going through salesforce.com That's how crystalreports.com materialized and it has been really successful since it's launch in April.

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