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July 11, 2006Microsoft to introduce Web-based business software
Microsoft Corp. said on Tuesday it plans to introduce a Web-based version of its sales and marketing software in 2007 as it targets rivals like Salesforce.com , Oracle Corp. , and SAP AGA in a fast-growing market.
Microsoft said the service initially would target small businesses. Analysts said it showed that the world's biggest software maker is serious about meeting growing demand for applications delivered over the Internet.
Rob Bois, an analyst at AMR Research, said the upcoming service would give Microsoft a foothold in a burgeoning part of the estimated $11 billion market for so-called customer relationship management, or CRM, software that helps companies manage sales forces and track sales leads.
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