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Via TopHosts: Today at HostingCon 2006, Microsoft Corp. reported that changes in software delivery to businesses and consumers are driving strong demand for Microsoft hosting solutions.

Microsoft says the dramatic increase in the popularity of its Web server industry solutions is due to new customer deployments such as, hosting providers Intergenia AG in Germany and Portal Tone in South Korea.

In addition, Microsoft also announced that it has focused on enhancing its partner ecosystem with service providers such as, NaviSite Inc. and OpSource Inc., which have launched incubation centers to help independent software vendors in creating software as a service-enabled application. Also, software companies SWsoft Inc., SMBLive Corp. and WebHost Automation Ltd. have produced new hosting applications for the Windows platform, allowing service providers to provide more alternatives to their customers.

Microsoft says software as a service (SaaS) has now become a reality thanks to elements such as, ever-present broadband penetration rates, lower hardware costs and high availability of service. As a result, Web hosts, forgotten after the application service provider model failed to reach fruition, are now able to work as a primary software delivery channel for everyone from consumers to large businesses.

Microsoft reports that it has aligned its Web hosting to allow service providers to take advantage of the changing market dynamics sparked by the SaaS model.

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