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Via TheWHIR News: One of the nice things about the technology business is that the emerging markets tend to make themselves pretty obvious, as in the case of the booming business of on-demand software delivery, or software as a service. Technology research company IDC projects the market for software as a service to grow 26 percent annually, from $2.1 billion in 2002 to $8.1 billion in 2008, while Gartner chose SaaS as one of the Top five technology trends for 2005. In the past, however, software developers and service providers have faced a variety of barriers in the on-demand delivery of services, particularly technological obstacles. For service providers, integrating the solutions into their offerings has often been a complex task, and finding the services to support their delivery has been a stumbling block for ISVs. Santa Clara, California based Jamcracker (jamcracker.com) is working to address the complexity in SaaS delivery, helping solution providers to lower those barriers to entry through its service delivery network. The former application service provider recently launched Jamcracker Service Delivery Network 2.0, making it possible for solution providers at any stage of the on demand delivery supply chain to tap into functions that can help them increase revenue. And Jamcracker believes that Web hosting companies have the right resources and customers to capitalize on the booming SaaS business. "[Web hosting companies] are constantly offering new offers and bundles of services, but there's no reason why all or a good percentage of hosting companies should also be able to add more than just the basic ping power pipe to their offerings," says Brent Arslaner, VP of marketing and business development for Jamcracker. aThe JDSN service is an easy way hosting companies can get into the business of offering value added services, be it if they're IT centric or potentially more business centric services."

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