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June 28, 2006Jeff Kaplan :The Movement From Products to Platforms
As Software-as-a-Service (SaaS) rapidly gains mainstream interest and adoption, various SaaS providers are repositioning themselves to expand their sphere of influence in the market by morphing their core products into integration and development platforms. Just as the SaaS movement has been spearheaded by Salesforce.com, the shift toward a platform orientation has been sparked by the broadbased acceptance of the company's AppExchange within the SaaS industry and among user organizations. For the unindoctrinated, AppExchange is Salesforce.com's integration and development platform based on the tremendous success of its CRM and SFA applications. The AppExchange enables third-party software developers and independent software vendors (ISVs) to more easily build SaaS solutions, and integrate their applications and tools to Salesforce.com's core applications and those of its vast partner network.
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