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When salesforce.com roared onto the application scene in 1999, the model for delivering/licensing CRM applications changed dramatically.A Although subscription pricing and hosted applications existed in other application segments, most notably HCM, salesforce.com became the poster child for the new software as a service (SaaS) model.

After this, many other vendors, including some traditional ERP vendors, were forced to rethink their delivery models and change the way they charged for these applications. Examples include Oracleas recent acquisition of Siebel and SAPas and Microsoftas unveiling of CRM on demand.

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