Via Yahoo/Infoword Salesforce.com CEO Marc Benioff unveiled plans to transform his company into the iTunes of the business application world and laid the groundwork for AppExchange OEM Edition, the companya s newest service.
Using his companya s first-ever Appforce conference, Benioff spoke to an audience of AppExchange partners, users, and developers, painting a picture of a future filled with browser-based a mashupa composite applications. The OEM version of the AppExchange service will allow on-demand service providers to use Salesforce.com as a platform for creating services and applications not tied to Salesforce applications or even CRM.
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