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Via Enterprise Systems : At its annual customer confab this week, Informatica Corp. announced an ambitious foray into software-as-a-service (SaaS) data integration, touting a astrategic partnershipa with salesforce.com, upcoming connectivity into salesforce.com CRM applications, and by early next year, a full-fledged SaaS version of its data integration platform. Is it a Hail Mary pass from a gutsy Informatica or, instead, an indication of CEO Sohaib Abbasias prescience?

Informaticaawhich likes to bill itself as the aSwitzerlanda of data integrationanow finds itself surprisingly engaged for a supposedly neutral power. In the high end, Informatica has its hands full with data integration heavyweights IBM Corp. and SAS Institute Inc.; in the mid-market, with commodity ETL players (and relational database superstars) Microsoft Corp. and Oracle Corp.; and, just about everywhere else, with BI upstarts Business Objects SA and Information Builders Inc. So Informatica canat afford to be on autopilot.

Brian Gentile, Informaticaas chief marketing officer, says autopilot is the last thing he and other company executives have in mind. He cites Informaticaas ambitious foray into software-as-a-service (SaaS) data integration as a case in point. Not only did Informatica announce its own, albeit primitive, SaaS ETL offering, Gentile points out, but it also notched deals with astrategic partnera Salesforce.com. Informatica also outlined a strategy to partner with other SaaS BI, CRM, and business process outsourcing (BPO) providers.

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