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The Performance Principle

Russell Rothstein

APM: Cutting Through the Hype

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If you're in the IT operations management world, you know that application performance management (APM) is top of mind. APM solutions are used not only to monitor end user experience, reduce MTTR and prevent outages, but also to improve change management, optimize capacity planning and prepare for migration of applications to the cloud.The APM market is one where there is significant market growth even in today's economy. As a result, it's no surprise that the APM market has become very crowded, with dozens of vendors offering APM solutions and claiming BTM capabilities. 

In this highly competitive market there attracts significant hype. As a result IT staff are uncertain which solutions are best matched for their needs and use cases. One way to cut through the vendor hype is to read online reviews of APM and other IT products. It's like Yelp or TripAdvisor for the enterprise.

You can read APM reviews from real users. You can also read articles such as AppDynamics pricing, Solarwinds pricing, and more.

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Russell Rothstein blogs about cloud computing, performance management, business service management and related topics, examining how new technologies and business models impact the dynamic IT service management market.

Russell Rothstein

Russell Rothstein has spent his 20+ year career in the enterprise technology industry at the crossroads between technology and business. He has spoken at industry events including Interop, CloudConnect, CMG, Red Herring, and TeleManagement World. Russell is currently Founder and CEO of IT Central Station, a B2B social networking site that provides user reviews and ratings of enterprise software, hardware and services. Previously, Russell was Vice President of Product Marketing at OpTier, a vendor of application performance management (APM) solutions. Before joining OpTier, Russell was AVP Product Marketing at OPNET Technologies (Nasdaq: OPNT) where he helped lead the company’s focus into APM. He was co-founder and CEO of Zettapoint, a venture-backed enterprise software startup that was acquired by EMC, and ran marketing for Open Sesame, a Web 1.0 startup that was acquired by Bowne/RR Donnelley (NYSE:BNE). Russell began his career at Oracle, deploying Oracle Applications for Fortune 1000 companies. Russell received a BA in Computer Science from Harvard University, an MS in Technology and Policy from MIT and an MS in Management from the MIT Sloan School of Management. Follow Russell on twitter at @RussRothsteinIT .

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