Someone just sent me a really nice infographic from the folks at Dynamic Marketing about the online review revolution, based on survey data from Google and other sources. The graphic below will show you the importance of online reviews posted by customers and potential customers. Some key findings from the survey:
- Reviews from real users are more influential (84%) than reviews from experts (16%)
- A full 90% of customers use online reviews before buying
- 82% said reviews impact the buying decision
There's a revolution happening online with user reviews and IT Central Station is leading that revolution for enterprise technology products and services. So go ahead and write a review now to contribute to the community of other technology professionals like you.
--Russell Rothstein, Founder and CEO, IT Central Station