The Performance Principle

Russell Rothstein

The Online Review Revolution

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Someone just sent me a really nice infographic from the folks at Dynamic Marketing about the online review revolution, based on survey data from Google and other sources. The graphic below will show you the importance of online reviews posted by customers and potential customers. Some key findings from the survey:

  • Reviews from real users are more influential (84%) than reviews from experts (16%)
  • A full 90% of customers use online reviews before buying
  • 82% said reviews impact the buying decision

There's a revolution happening online with user reviews and IT Central Station is leading that revolution for enterprise technology products and services. So go ahead and write a review now to contribute to the community of other technology professionals like you.

--Russell Rothstein, Founder and CEO, IT Central Station

Russell Rothstein blogs about cloud computing, performance management, business service management and related topics, examining how new technologies and business models impact the dynamic IT service management market.

Russell Rothstein

Russell Rothstein has spent his 20+ year career in the enterprise technology industry at the crossroads between technology and business. He has spoken at industry events including Interop, CloudConnect, CMG, Red Herring, and TeleManagement World. Russell is currently Founder and CEO of IT Central Station, a B2B social networking site that provides user reviews and ratings of enterprise software, hardware and services. Previously, Russell was Vice President of Product Marketing at OpTier, a vendor of application performance management (APM) solutions. Before joining OpTier, Russell was AVP Product Marketing at OPNET Technologies (Nasdaq: OPNT) where he helped lead the company’s focus into APM. He was co-founder and CEO of Zettapoint, a venture-backed enterprise software startup that was acquired by EMC, and ran marketing for Open Sesame, a Web 1.0 startup that was acquired by Bowne/RR Donnelley (NYSE:BNE). Russell began his career at Oracle, deploying Oracle Applications for Fortune 1000 companies. Russell received a BA in Computer Science from Harvard University, an MS in Technology and Policy from MIT and an MS in Management from the MIT Sloan School of Management. Follow Russell on twitter at @RussRothsteinIT .

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