The Performance Principle

Cloud Requires a New IT Employee (Hint: MBA May Be Required)

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By Russell Rothstein on January 18, 2012 3:27 AM 0 Vote 0 Votes
In today's economy with sluggish job creation, there's much talk about the change in skills required in today's workforce. Drill down into the world of IT operations management, and there is an even greater shift happening, related not to the economy,... Read More..
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APM and BTM: Cutting Through the Hype

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By Russell Rothstein on January 13, 2012 7:02 AM 0 Vote 0 Votes
If you're in the IT operations management world, you know that application performance management or application performance monitoring (APM) and business transaction management (BTM) are top of mind. APM solutions are used not only to monitor end user experience, reduce... Read More..

Service Performance and Availability Issues in the Cloud

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By Russell Rothstein on January 12, 2012 1:14 AM 0 Vote 0 Votes
Follow Russell on twitter at @RussRothsteinITWith all of the hype around the benefits of private clouds, many IT teams are feeling the pressure to race ahead with their cloud strategy. I've noticed that with all of the pressure and excitement, many... Read More..
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Database administrators beware: The dark side of the cloud

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By Russell Rothstein on January 4, 2012 6:28 AM 0 Vote 0 Votes
Follow Russell on twitter @RussRothsteinITPrivate cloud computing is set to significantly transform enterprise IT, and promises to deliver cost savings, greater agility and improved scalability. However, there is a dark side to private clouds - they significantly distort the visibility... Read More..
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Application Performance Management: Bringing SPEED to Test/QA

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By Russell Rothstein on December 11, 2011 8:39 AM 0 Vote 0 Votes
A recent visit to a customer site demonstrated how business transaction-centric application performance management (APM) can be a valuable complement to the load testing process. For the past several years, this large manufacturer, has been using APM and business transaction... Read More..
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End-User and Customer Experience: The Real Deal

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By Russell Rothstein on November 30, 2011 6:04 AM 0 Vote 0 Votes
Follow Russell on twitter @RussRothsteinIT  End-User Experience Monitoring. Real User Montoring. The key words here are Experience and Real. When you are choosing a solution for monitoring the experience of your customers, partners and employees, it's critical to keep their perspective in mind.What's important... Read More..
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Do you flirt? It's key to understanding virtualization performance.

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By Russell Rothstein on May 29, 2011 9:24 AM 0 Vote 0 Votes
The topic of virtualization performance may not be the best subject for a pickup line ("So, what's a VM client like you doing in a host like this?") But it turns out that flirting is key to understanding a key... Read More..
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Russell Rothstein blogs about cloud computing, performance management, business service management and related topics, examining how new technologies and business models impact the dynamic IT service management market.

Russell Rothstein

Russell Rothstein has spent his career in the enterprise software industry at the crossroads between technology and business. He is currently vice president of product marketing at OpTier, which serves the growing market for business transaction management and the next generation of application performance management (APM). Previously, he was assistant vice president of product management at OPNET Technologies, co-founder and CEO of Zettapoint, a venture-backed enterprise software startup, and ran marketing for Open Sesame, a Web 1.0 startup acquired by Bowne. Russell began his career at Oracle, deploying Oracle Applications for Fortune 1000 companies. He is a frequent speaker at industry conferences. Russell received a bachelor's degree in computer science from Harvard, a master's in technology and policy from MIT and a master's in management from the MIT Sloan School of Management. Follow Russell on Twitter at @RussRothsteinIT

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