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September 10, 2007Web 10.0
I know, I know, I am guilty of hyper-inflating by writing Web 10.0, but I was watching a commercial over the weekend, I think watching another NY football team lose, and saw an IBM commercial come and, and in the commercial they referenced Web 3.0. As me and the rest of the blogosphere have been sticking with Web 2.0, my ears immediately perked up when I heard the term, and I think I might have even gasped.
Immediately I thought to myself, Web 3.0 huh…says who? Because the last time I checked with my own blog, and with all the others out there in the blogosphere, there’s pretty much unanimity with Web 2.0.
So if IBM starts saying Web 3.0, does that mean it’s true? Not necessarily. And while it may be reasonable enough to start saying Web 3.0 with the advent of web connectivity from handhelds like the iPhone, the way I see it, there is still a six hundred pound gorilla between Web 2.0 and 3.0. And that, my friends, is security.
We can shrink the internet down to a contact lens and allow blink navigation, but if the security on Web 2.0 does not improve, and by that I mean NAC controls, compliance, encryption, along with the all important application security testing, not to mention all the various facets of email security -- well, if large companies like Pfizer and TJX keep getting owned, then I’d say we’re closer to Web 0.0 then we are to 3.0.
Also, just another reminder to sign up for the ebizQ Security Newsletter, where you get all the security news you need to know directly into your in-box. You can do that right here.
Tag: Web 2.0, Web 2.0,email+security,iPhone Security,data+compliance
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of IBM's use of this phrase. It has no context, and is being used as a buzzword. One would hope IBM is savvy enough not to add to the misuse of these terms and classifications of the web. But they aren’t.
Sadly this is a reflection of "big blue’s" stake within the innovation side of web technologies. Really IBM doesn't bring any new ideas to the market place. What IBM does is once traction is shown from a young startup or trend they steal the IP and then wrap it up under the IBM name. All of this is carried out over a rather childish nation wide blitz of over hyped commercials targeted to corporate employees and directors that haven’t a clue. What happens you ask IBM profits and not the true disrupters or creative minds that spawned these progressive ideas?
I don't think IBM is necessary an unethical company, but rather a company with little to show in the likes of authentic innovation. IBM if you’re listening, stop the over dramatized commercials and act you age. Really you’re a joke when it comes to contributing to the web you have been and always will.
Posted by: Jeff at November 16, 2007 12:17 PM
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