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New Frontiers in Business Intelligence

Nari Kannan

MDM and Business Intelligence in Chinese Handcuffs!

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As many enterprises feel the acute need for, and start looking for Master Data Management (MDM) solutions, they are seeing that it exists in Chinese Handcuffs with Business Intelligence.

MDM is a set of processes, infrastructure and tools to create and maintain a unified reference for all 'non-transaction entities'. This is to ensure that there is a consistent and standard structure and data related to these entities. You want me identified as one single person or an entity whether I have a Bank Checking account with you or a Retirement Fund with another part of your bank.

Business Intellligence is a set of tools and processes to generate intelligent and actionable information for the person requesting it.

It's interesting to see that these two are in Chinese Handcuffs situation!

The more MDM tries to pull away from Business Intelligence it realizes that it cannot. The need for entities gets enhanced and refined the more Business Intelligence gets generated and used! Otherwise how would you know which entities are useful for your business? As the business evolves, the entities also get added on.

On the other hand, I could have Business Intelligence from various divisions., If I want to make sense of multiple silos of Business Intellliegence, I need MDM to clarify the single entities for me clearly. If I have one BI tool providing me Sales Information from customers and another one provides me Customer satisfaction survey information about support calls, I need to identify the "Single Me" from both. This is very valuable for making sure you don't send that customer upsell and cross sell offers when they are already upset with you over the products they bought from you before.

On the other hand, recent kudos from a client or a customer is a great time to send those cross sell and upsell offers.

As organizations are done with implementation of Business Intelligence for individual solutions for sales analysis, financial analysis, etc., the need for MDM is acutely felt because of the disconnects the lack of a single identity can bring across systems.

That's how the chinese handcuffs analogy works. As long as they understand that if they try to pull away from each other, the whole thing just tightens some more!

Interdependence is a fact, it's not an opinion. - Peter Coyote


Nari Kannan's blog explores how new approaches to business intelligence can help organizations improve the performance of business processes--whether these processes are creative or operational, internally-focused or customer-facing, intra-departmental or across functions.

Nari Kannan

Nari Kannan started and serves as the CEO of appsparq, a Mobile Applications development company based in Louisville, KY with offices in Singapore and India. Nari has over two decades of experience in computer systems development, translating product and service strategy into meaningful technology solutions, and both people and product development. Prior to this, he has served as both Chief Technology Officer and Vice President- Engineering in six successful startups, two of which he co-founded. He has proven experience in building companies, engineering teams, and software solutions from scratch in the United States and India. Prior to this, Nari started Ajira Technologies, Inc., in Pleasanton, CA, where he served as Chief Executive Officer for more than six years. While at Ajira, Nari was instrumental in developing service process management solutions that modeled, monitored, and analyzed business processes, initially targeting the Business Process Outsourcing (BPO), Telecom, and Banking verticals in India, and Finance, Insurance, and Healthcare verticals in the United States. Prior to this, he served as VP-Engineering at Ensenda, an ASP for local delivery services. He also served variously as Chief Technology Officer or VP-Engineering at other Bay-Area venture funded startups such as Kadiri and Ensera. He began his career at Digital Equipment Corporation as a Senior Software Engineer. Nari has a long involvement with Customer Support and other customer facing processes. At Digital Equipment Corporation he was involved with their 1800 person customer support center in Colorado Springs, Colorado. He was tasked with coming up with innovative tools to help customer support people do their jobs better. He holds a U.S patent for a software invention that automatically redirected email requests for customer support to the right group by digesting the contents of the request and guessing at which software or hardware support group is best equipped to handle it. At Ensera, he led a 45 person team in developing an internet based ASP service for handling auto insurance claims, coordinating information flow between end-customers, Insurance companies, Repair shops and Parts suppliers. Ensera was acquired by Mitchell Corporation in San Diego. Nari holds a B.S. degree in Physics from Loyola College, and an M.B.A degree from the University of Madras in Madras, India. He graduated with a M.S. degree in Computer Science from the University of Massachusetts at Amherst in 1985. Contact Information: Nari Kannan. Email: nari@appsparq.com Mobile: 925 353 0197. Website: www.appsparq.com View more .


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