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New Frontiers in Business Intelligence

Nari Kannan

Towards More Intelligent Business Intelligence

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Business Intelligence need not be about just rolling up and reporting the facts as they are,

Can your Business Intelligence be more intelligent than that and just tell me those facts that are relevant and not just give me every fact there is?

That's Intelligent Business Intelligence! To some extent, that's implemented with alerts and such, but they are looking only for exceptions. What I am talking about is taking real-world intelligence about your products, finance, manufacturing and sales, and highlighting pertinent facts while downplaying facts that may not be pertinent in an effort to do sort-of Intelligent Business Intelligence.

A great example is the new travel website called hipmunk.com. It searches for flights, but then doesn't even show you those flights that cost the same but take longer to reach your destination. You can see them if you want,  but you don't have to if you don't. 

hipmunk-screenshot2-small.jpg 

The way Intelligent Business Intelligence would work is that it would know something about your domains--sales, finance, manufacturing or any other aspect of your business. It will then know what is pertinent and what may be secondary. It will suppress those parts of the report that are superficial and may not affect your decision-making and highlight those parts that do.

The trick is not to do this report by report, but to have some general way of encoding business rules as to when some data is deemed superficial.

Maybe real-time alerts can do a lot of this, but I am talking about something different. Taking knowledge about specific company operations in various functions may make BI more intelligent.

A computer would deserve to be called intelligent if it could deceive a human into believing that it was human. - Alan Turing

Nari Kannan's blog explores how new approaches to business intelligence can help organizations improve the performance of business processes--whether these processes are creative or operational, internally-focused or customer-facing, intra-departmental or across functions.

Nari Kannan

Nari Kannan started and serves as the CEO of appsparq, a Mobile Applications development company based in Louisville, KY with offices in Singapore and India. Nari has over two decades of experience in computer systems development, translating product and service strategy into meaningful technology solutions, and both people and product development. Prior to this, he has served as both Chief Technology Officer and Vice President- Engineering in six successful startups, two of which he co-founded. He has proven experience in building companies, engineering teams, and software solutions from scratch in the United States and India. Prior to this, Nari started Ajira Technologies, Inc., in Pleasanton, CA, where he served as Chief Executive Officer for more than six years. While at Ajira, Nari was instrumental in developing service process management solutions that modeled, monitored, and analyzed business processes, initially targeting the Business Process Outsourcing (BPO), Telecom, and Banking verticals in India, and Finance, Insurance, and Healthcare verticals in the United States. Prior to this, he served as VP-Engineering at Ensenda, an ASP for local delivery services. He also served variously as Chief Technology Officer or VP-Engineering at other Bay-Area venture funded startups such as Kadiri and Ensera. He began his career at Digital Equipment Corporation as a Senior Software Engineer. Nari has a long involvement with Customer Support and other customer facing processes. At Digital Equipment Corporation he was involved with their 1800 person customer support center in Colorado Springs, Colorado. He was tasked with coming up with innovative tools to help customer support people do their jobs better. He holds a U.S patent for a software invention that automatically redirected email requests for customer support to the right group by digesting the contents of the request and guessing at which software or hardware support group is best equipped to handle it. At Ensera, he led a 45 person team in developing an internet based ASP service for handling auto insurance claims, coordinating information flow between end-customers, Insurance companies, Repair shops and Parts suppliers. Ensera was acquired by Mitchell Corporation in San Diego. Nari holds a B.S. degree in Physics from Loyola College, and an M.B.A degree from the University of Madras in Madras, India. He graduated with a M.S. degree in Computer Science from the University of Massachusetts at Amherst in 1985. Contact Information: Nari Kannan. Email: nari@appsparq.com Mobile: 925 353 0197. Website: www.appsparq.com View more .

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