Business Intelligence need not wait for a human being to take action! They can make your Operations go on Auto-Pilot!
This concept is nothing new. Wall Street with its automated trading has used this concept for a while now. Buying and selling of stock and options have been keyed to the current price and movements of the price every second in automated trading. So much so, that many legacy Wall Streeters are complaining that Automated Trading is taking the human touch of this whole market and is causing wild swings and rapid and uncontrolledf declines and increases.
Decison-Support systems are nothing new. When they are combined with BI, many of your operations can go on auto-pilot and BI does not need to wait for a human being to so something with the knowledge generated.
If the price of your competitors products are declining rapidly, BI does not need to wait for someone to look at this knowledge and take some action. Withing some reasonable limits, automated decision support systems can be made to take pricing decisions themselves and implement them also. The nice thing is that the results of this change can be measured as to how effective it was and that in turn becomes more valuable BI for next time around!
Many stores already have automatic reordering systems that do take reordering decisions and also on quantity based on velocity of sales and ideas abou seasonality and big Sales days like Black Friday approaching!
Web Analytics and the way many online retailers use the BI gathered is a great example of how BI can be on auto pilot! They lead the way in setting examples for the Brick and Mortar world and it appears that they are catching up. Web Analytics is capable of now tracking your hesitation and your checking out other online prices and offering you incentives for buying soon! You visit some online stores three or four times in a row without buying anything, you get email with offers that good only for today or tomorrow!
Business Intelligence does not need to wait for humans to take action. Within reasonable limits you can put them on auto pilot!
You have brains in your head.
You have feet in your shoes.
You can steer yourself in any direction you choose.
You're on your own.
And you know what you know.
You are the guy who'll decide where to go.
- Dr. Seuss.