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New Frontiers in Business Intelligence

Nari Kannan

Web Intelligence beyond just Google Analytics!

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You have Intelligence about who is visiting your Website. But how about why? How about how happy are they with your website?

Google Analytics, Alexa are all commonly used analytics tools that give you a lot of information about who is visiting your website.

But does any one know why they are visiting your website?

If you know that, are they happy with what they are finding there once they get there? Are they seeing what they need to see given why they are there?

Let's say you are Ford Motor Company. Do you know how happy the visitors to your websites are compared to those of Toyota, GM, Honda, BMW, Mercedes-Benz, etc? How satisfied are visitors to your website compared to those of your competitors?

If you know all this, do you know what to fix in your website so that you can do all of the above successfully?

You start to realize that your Web Intelligence is not as great as you thought it was just given Google Analytics!

iPerceptions is a fascinating company that seems to be complete the whole picture. They have a Voice of Customer survey that brings in the part about why visitor is coming to your website and whether they achieved what they came there to achieve! Combining this with their stats from Google Analytics may give you the whole picture. Looking for what they are looking and which web pages of yours they visit may give you an idea of those pages you want them to find but they did not!

Here is a YouTube video that explains what this company does (Fair Warning: This video does not go into a lot of technical details and is more of a commercial)



Their technology that tracks whether you have tagged web pages properly is just as useful in optimizing web pages.

Whoever thought that there would be this much Web Intelligence needed beyond just who is visiting your website?

With companies pushing to move more and more of their entire interactions with their customers online and making them do a lot of work online 24/7/365, web intelligence tools become even more crucial.

In business, you get what you want by giving other people what they want. - Alice MacDougall



Nari Kannan's blog explores how new approaches to business intelligence can help organizations improve the performance of business processes--whether these processes are creative or operational, internally-focused or customer-facing, intra-departmental or across functions.

Nari Kannan

Nari Kannan started and serves as the CEO of appsparq, a Mobile Applications development company based in Louisville, KY with offices in Singapore and India. Nari has over two decades of experience in computer systems development, translating product and service strategy into meaningful technology solutions, and both people and product development. Prior to this, he has served as both Chief Technology Officer and Vice President- Engineering in six successful startups, two of which he co-founded. He has proven experience in building companies, engineering teams, and software solutions from scratch in the United States and India. Prior to this, Nari started Ajira Technologies, Inc., in Pleasanton, CA, where he served as Chief Executive Officer for more than six years. While at Ajira, Nari was instrumental in developing service process management solutions that modeled, monitored, and analyzed business processes, initially targeting the Business Process Outsourcing (BPO), Telecom, and Banking verticals in India, and Finance, Insurance, and Healthcare verticals in the United States. Prior to this, he served as VP-Engineering at Ensenda, an ASP for local delivery services. He also served variously as Chief Technology Officer or VP-Engineering at other Bay-Area venture funded startups such as Kadiri and Ensera. He began his career at Digital Equipment Corporation as a Senior Software Engineer. Nari has a long involvement with Customer Support and other customer facing processes. At Digital Equipment Corporation he was involved with their 1800 person customer support center in Colorado Springs, Colorado. He was tasked with coming up with innovative tools to help customer support people do their jobs better. He holds a U.S patent for a software invention that automatically redirected email requests for customer support to the right group by digesting the contents of the request and guessing at which software or hardware support group is best equipped to handle it. At Ensera, he led a 45 person team in developing an internet based ASP service for handling auto insurance claims, coordinating information flow between end-customers, Insurance companies, Repair shops and Parts suppliers. Ensera was acquired by Mitchell Corporation in San Diego. Nari holds a B.S. degree in Physics from Loyola College, and an M.B.A degree from the University of Madras in Madras, India. He graduated with a M.S. degree in Computer Science from the University of Massachusetts at Amherst in 1985. Contact Information: Nari Kannan. Email: nari@appsparq.com Mobile: 925 353 0197. Website: www.appsparq.com View more .


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