You have Intelligence about who is visiting your Website. But how about why? How about how happy are they with your website?
Google Analytics, Alexa are all commonly used analytics tools that give you a lot of information about who is visiting your website.
But does any one know why they are visiting your website?
If you know that, are they happy with what they are finding there once they get there? Are they seeing what they need to see given why they are there?
Let's say you are Ford Motor Company. Do you know how happy the visitors to your websites are compared to those of Toyota, GM, Honda, BMW, Mercedes-Benz, etc? How satisfied are visitors to your website compared to those of your competitors?
If you know all this, do you know what to fix in your website so that you can do all of the above successfully?
You start to realize that your Web Intelligence is not as great as you thought it was just given Google Analytics!
iPerceptions is a fascinating company that seems to be complete the whole picture. They have a Voice of Customer survey that brings in the part about why visitor is coming to your website and whether they achieved what they came there to achieve! Combining this with their stats from Google Analytics may give you the whole picture. Looking for what they are looking and which web pages of yours they visit may give you an idea of those pages you want them to find but they did not!
Here is a YouTube video that explains what this company does (Fair Warning: This video does not go into a lot of technical details and is more of a commercial)
Their technology that tracks whether you have tagged web pages properly is just as useful in optimizing web pages.
Whoever thought that there would be this much Web Intelligence needed beyond just who is visiting your website?
With companies pushing to move more and more of their entire interactions with their customers online and making them do a lot of work online 24/7/365, web intelligence tools become even more crucial.
In business, you get what you want by giving other people what they want. - Alice MacDougall












Leave a comment