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New Frontiers in Business Intelligence

Nari Kannan

Event Intelligence - Only valid for the next.....!

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Traditional Business Intelligence has traditionally dealt with only past transactions and insights are drawn from a historical record, be they financial, sales related or people related.

However, there is another kind of intelligence that is quite often ignored but is much more valuable - Event Intelligence!

The value of the information is in its timeliness. It is not worth much beyond a certain amount of time.

Stock Prices are a classic example. Buy or Sell orders depend upon sub-second observations of the share price and orders may have to be kicked off just at the nick of time.

Repeated suspicious failures to log into an online Banking site need to be observed, recorded and watches prepared instantly and people notified.

Telecom companies watch the patterns of transactions that their customers do to predict Churn or turnover of customers. This may not be that real-time but still event based. Certain kinds of events help telecom companies predict what will happen with a customer in a sequence of actions seen before many times.

Events trigger major processes within a company -  low stock point being hit may trigger a production order. Low stock of items on the supermarket shelf triggers a restocking order at Walmart!

Traditional Business Intelligence products do not provide explicit features for handling Event Intelligence as yet. Many customers are making do with using existing features and buying real-time intelligence products off-the-shelf.

It is unfortunate that Database technology is almost 25 years old and new innovations and models are not making it to the real world. The news that SAP is buying Sybase will only set back any new innovations in the Database world for years to come.

Event Intelligence is too important to ignore, especially when it has the capability of adding a lot of useful ways to preventing things like Terrorism.

Hope someone gets on the ball and starts the Event Intelligence call rolling!

The events in our lives happen in a sequence in time, but in their significance to ourselves they find their own order: the continuous thread of revelation. - Eudora Welty



1 Comment

Nari - you should check out the field of Complex Event Processing, which has been associated with event-based analytics for a number of years now!

Not that CEP has anything in particular to do with databases, mind you...


Nari Kannan's blog explores how new approaches to business intelligence can help organizations improve the performance of business processes--whether these processes are creative or operational, internally-focused or customer-facing, intra-departmental or across functions.

Nari Kannan

Nari Kannan started and serves as the CEO of appsparq, a Mobile Applications development company based in Louisville, KY with offices in Singapore and India. Nari has over two decades of experience in computer systems development, translating product and service strategy into meaningful technology solutions, and both people and product development. Prior to this, he has served as both Chief Technology Officer and Vice President- Engineering in six successful startups, two of which he co-founded. He has proven experience in building companies, engineering teams, and software solutions from scratch in the United States and India. Prior to this, Nari started Ajira Technologies, Inc., in Pleasanton, CA, where he served as Chief Executive Officer for more than six years. While at Ajira, Nari was instrumental in developing service process management solutions that modeled, monitored, and analyzed business processes, initially targeting the Business Process Outsourcing (BPO), Telecom, and Banking verticals in India, and Finance, Insurance, and Healthcare verticals in the United States. Prior to this, he served as VP-Engineering at Ensenda, an ASP for local delivery services. He also served variously as Chief Technology Officer or VP-Engineering at other Bay-Area venture funded startups such as Kadiri and Ensera. He began his career at Digital Equipment Corporation as a Senior Software Engineer. Nari has a long involvement with Customer Support and other customer facing processes. At Digital Equipment Corporation he was involved with their 1800 person customer support center in Colorado Springs, Colorado. He was tasked with coming up with innovative tools to help customer support people do their jobs better. He holds a U.S patent for a software invention that automatically redirected email requests for customer support to the right group by digesting the contents of the request and guessing at which software or hardware support group is best equipped to handle it. At Ensera, he led a 45 person team in developing an internet based ASP service for handling auto insurance claims, coordinating information flow between end-customers, Insurance companies, Repair shops and Parts suppliers. Ensera was acquired by Mitchell Corporation in San Diego. Nari holds a B.S. degree in Physics from Loyola College, and an M.B.A degree from the University of Madras in Madras, India. He graduated with a M.S. degree in Computer Science from the University of Massachusetts at Amherst in 1985. Contact Information: Nari Kannan. Email: nari@appsparq.com Mobile: 925 353 0197. Website: www.appsparq.com View more .


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