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New Frontiers in Business Intelligence

Nari Kannan

How can what worked for the Obama campaign help me locate my new retail store?

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When the Obama campaign was in full swing in the last US Presidential elections, a consulting company called Target Smart helped them send out very precise targeted emails that netted a lot of success for them.

This is is the new face of Layered Business Intelligence Mashups! Target Smart was able to get the name and mailing addresses of people living within a particualr state, males between the ages of 18 and 39 and who have contributed recently to a charity! Targeted emails to this group seems to have maximized campaign contributions, apparently!

TargetSmart had a lot of demographic, geographic, charity contributions data but were able to mashup all of them together with appropriate data cleaning and filtering so that the final output was an Excel spreadsheet with the names and addresses of specific people within a state that are good targets for the Obama campaign to reach out to! You can see their press release at that time here.

SRC's Alteryx engine allows you to draw a visual flow of the entire data cleansing, extraction, unions and joins for doing all mashups in a simple workflow like interface.



Here is a cool demo of the same Alteryx technology that helps you select the kinds of customers that will patronize your retail store, plot them on a map and see for yourself visually, the clustering of your most promising customers near your planned location.

Business Intelligence is fast becoming BI 2.0 or something that enables you to assemble the data in whatever order you want visually, and get your results quickly rather than wait for some IT guys to give you a timeline and schedule for you to get your results! 

I really like the way they have made no distinction between data preparation and the the way different sets of data are combined together - whether they be demographic, geographic,  or census data.

The brave new world of mashups and the way data can be turned into actionable intelligence as soon as possible!

These are the kinds of tools that can really break new frontiers in Business Intelligence for the data rich but information starved IT folks in companies!

Knowing a great deal is not the same as being smart; intelligence is not information alone but also judgment, the manner in which information is collected and used - Dr. Carl Sagan.




Nari Kannan's blog explores how new approaches to business intelligence can help organizations improve the performance of business processes--whether these processes are creative or operational, internally-focused or customer-facing, intra-departmental or across functions.

Nari Kannan

Nari Kannan started and serves as the CEO of appsparq, a Mobile Applications development company based in Louisville, KY with offices in Singapore and India. Nari has over two decades of experience in computer systems development, translating product and service strategy into meaningful technology solutions, and both people and product development. Prior to this, he has served as both Chief Technology Officer and Vice President- Engineering in six successful startups, two of which he co-founded. He has proven experience in building companies, engineering teams, and software solutions from scratch in the United States and India. Prior to this, Nari started Ajira Technologies, Inc., in Pleasanton, CA, where he served as Chief Executive Officer for more than six years. While at Ajira, Nari was instrumental in developing service process management solutions that modeled, monitored, and analyzed business processes, initially targeting the Business Process Outsourcing (BPO), Telecom, and Banking verticals in India, and Finance, Insurance, and Healthcare verticals in the United States. Prior to this, he served as VP-Engineering at Ensenda, an ASP for local delivery services. He also served variously as Chief Technology Officer or VP-Engineering at other Bay-Area venture funded startups such as Kadiri and Ensera. He began his career at Digital Equipment Corporation as a Senior Software Engineer. Nari has a long involvement with Customer Support and other customer facing processes. At Digital Equipment Corporation he was involved with their 1800 person customer support center in Colorado Springs, Colorado. He was tasked with coming up with innovative tools to help customer support people do their jobs better. He holds a U.S patent for a software invention that automatically redirected email requests for customer support to the right group by digesting the contents of the request and guessing at which software or hardware support group is best equipped to handle it. At Ensera, he led a 45 person team in developing an internet based ASP service for handling auto insurance claims, coordinating information flow between end-customers, Insurance companies, Repair shops and Parts suppliers. Ensera was acquired by Mitchell Corporation in San Diego. Nari holds a B.S. degree in Physics from Loyola College, and an M.B.A degree from the University of Madras in Madras, India. He graduated with a M.S. degree in Computer Science from the University of Massachusetts at Amherst in 1985. Contact Information: Nari Kannan. Email: nari@appsparq.com Mobile: 925 353 0197. Website: www.appsparq.com View more .


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