Take two cups of your basic Point of Sale (POS) data. Pick only people who bought our product X in the past 3 months alone and have signed up to receive product information from us. Add a layer of Geolocation information. Overlay income distributions on top. Lay on top of it, only males from age 18 to 35 who are of party affiliation X. Give me the names and email addresses of each of these people.
Here's the HTML email I want to send each of them. Off you go!.
That's the brave new world of mashups and what they represent to companies these days in terms of Business Intelligence but not only that leads to specific actions that can be triggered off that intelligence immediately!
Who would have thunk?
I guess the businessworld can learn a lot from watching politics and learning how to do it to sell products and services!
You can observe a lot by just watching. - Yogi berra












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