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New Frontiers in Business Intelligence

Nari Kannan

Heat Maps - Excellent Business Intelligence Visualization

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Heat Maps are an excellent Business Intelligence Visualization Tool. Here is an example courtesy of LogiXML, one of the BI Visualization Vendors:


One of the classic examples of Heat Maps is the use in SmartMoney.com, Map of the Market.

Some of the great advantages of using Heat Maps in Business Intelliegence is the amount of information you get in a single glance of ALL of the data together.

In the emphasis on slicing and dicing Business Intelligence data, we lose sight of the importance of getting the Big Whole Picture and seeing where the weaknesses and strengths are at a glance.

When Geolocation data is combined with Business Intelligence data, you get even more powerful heatmaps like these, from the Geothermal Department of Southern Methodist University:





Heat Maps allow the individual pieces of data to be placed in the context of all of the data.

You get to see if a 10% reduction in the Sales of something that constitutes 40% of all of your revenues is more important than 75% reduction in Sales of something that constitutes 3% of all of your revenues!

Great stuff if used properly!

Nimble thought can jump both sea and land. - William Shakepeare

1 Comment

Good description. you have very good style of description which is a great tool for business development. Keep it up

Nari Kannan's blog explores how new approaches to business intelligence can help organizations improve the performance of business processes--whether these processes are creative or operational, internally-focused or customer-facing, intra-departmental or across functions.

Nari Kannan

Nari Kannan started and serves as the CEO of appsparq, a Mobile Applications development company based in Louisville, KY with offices in Singapore and India. Nari has over two decades of experience in computer systems development, translating product and service strategy into meaningful technology solutions, and both people and product development. Prior to this, he has served as both Chief Technology Officer and Vice President- Engineering in six successful startups, two of which he co-founded. He has proven experience in building companies, engineering teams, and software solutions from scratch in the United States and India. Prior to this, Nari started Ajira Technologies, Inc., in Pleasanton, CA, where he served as Chief Executive Officer for more than six years. While at Ajira, Nari was instrumental in developing service process management solutions that modeled, monitored, and analyzed business processes, initially targeting the Business Process Outsourcing (BPO), Telecom, and Banking verticals in India, and Finance, Insurance, and Healthcare verticals in the United States. Prior to this, he served as VP-Engineering at Ensenda, an ASP for local delivery services. He also served variously as Chief Technology Officer or VP-Engineering at other Bay-Area venture funded startups such as Kadiri and Ensera. He began his career at Digital Equipment Corporation as a Senior Software Engineer. Nari has a long involvement with Customer Support and other customer facing processes. At Digital Equipment Corporation he was involved with their 1800 person customer support center in Colorado Springs, Colorado. He was tasked with coming up with innovative tools to help customer support people do their jobs better. He holds a U.S patent for a software invention that automatically redirected email requests for customer support to the right group by digesting the contents of the request and guessing at which software or hardware support group is best equipped to handle it. At Ensera, he led a 45 person team in developing an internet based ASP service for handling auto insurance claims, coordinating information flow between end-customers, Insurance companies, Repair shops and Parts suppliers. Ensera was acquired by Mitchell Corporation in San Diego. Nari holds a B.S. degree in Physics from Loyola College, and an M.B.A degree from the University of Madras in Madras, India. He graduated with a M.S. degree in Computer Science from the University of Massachusetts at Amherst in 1985. Contact Information: Nari Kannan. Email: nari@appsparq.com Mobile: 925 353 0197. Website: www.appsparq.com View more .


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