Heat Maps are an excellent Business Intelligence Visualization Tool. Here is an example courtesy of LogiXML, one of the BI Visualization Vendors:
One of the classic examples of Heat Maps is the use in SmartMoney.com, Map of the Market.
Some of the great advantages of using Heat Maps in Business Intelliegence is the amount of information you get in a single glance of ALL of the data together.
In the emphasis on slicing and dicing Business Intelligence data, we lose sight of the importance of getting the Big Whole Picture and seeing where the weaknesses and strengths are at a glance.
When Geolocation data is combined with Business Intelligence data, you get even more powerful heatmaps like these, from the Geothermal Department of Southern Methodist University:
Heat Maps allow the individual pieces of data to be placed in the context of all of the data.
You get to see if a 10% reduction in the Sales of something that constitutes 40% of all of your revenues is more important than 75% reduction in Sales of something that constitutes 3% of all of your revenues!
Great stuff if used properly!
Nimble thought can jump both sea and land. - William Shakepeare
Good description. you have very good style of description which is a great tool for business development. Keep it up