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New Frontiers in Business Intelligence

Nari Kannan

Business Intelligence Visualization with Data, Time and Geography

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Geotime is a cool technology from research and now into products from a company called Oculus. It allows you to combine the three major ingredients of most Business Intelligence data collection and analysis - Data, Time and Geography!

Here's an excellent video of what you can do with these three ingredients and how you can get the bigger picture and also how, when it moved, where!

This is a demo of how Geotime is used to analyze the spread of the H1N1 (Swine Flu) Virus around the globe. What is striking is also analyzing the spread of the disease by correlating it with Flight Data that carried infected passengers!



Here's another example of how this kind of analysis is used for analyzing Hurricanes in the 2005 season in the US and their impact:



What this means for businesses is that they can analyze their Sales Data or Financial Data or any other data that is of interest in combination with Geography and Time, providing very keen insights that you would otherwise not see. For example, these are the kinds of analyses you could perform:

a. How did the Sales of Toyota Prius's take off globally since its debut? Which countries and which regions within those countries took to this vehicle and how did it happen over time?

b. Where did we get visitors from for our Online Store from? What days, time of day where they logging in from? Who bought and who browsed?

There may be many more interesting kinds of analyses you could perform when you combine large volumes of data with geography information and time. Things get very insightful when you start combining other information also to see correlations!

Very exciting, and impressive use of Visualization and how large volumes of data can be made to yield insights that you would otherwise not get!

The truth isn't always beauty, but the hunger for it is.





Nari Kannan's blog explores how new approaches to business intelligence can help organizations improve the performance of business processes--whether these processes are creative or operational, internally-focused or customer-facing, intra-departmental or across functions.

Nari Kannan

Nari Kannan started and serves as the CEO of appsparq, a Mobile Applications development company based in Louisville, KY with offices in Singapore and India. Nari has over two decades of experience in computer systems development, translating product and service strategy into meaningful technology solutions, and both people and product development. Prior to this, he has served as both Chief Technology Officer and Vice President- Engineering in six successful startups, two of which he co-founded. He has proven experience in building companies, engineering teams, and software solutions from scratch in the United States and India. Prior to this, Nari started Ajira Technologies, Inc., in Pleasanton, CA, where he served as Chief Executive Officer for more than six years. While at Ajira, Nari was instrumental in developing service process management solutions that modeled, monitored, and analyzed business processes, initially targeting the Business Process Outsourcing (BPO), Telecom, and Banking verticals in India, and Finance, Insurance, and Healthcare verticals in the United States. Prior to this, he served as VP-Engineering at Ensenda, an ASP for local delivery services. He also served variously as Chief Technology Officer or VP-Engineering at other Bay-Area venture funded startups such as Kadiri and Ensera. He began his career at Digital Equipment Corporation as a Senior Software Engineer. Nari has a long involvement with Customer Support and other customer facing processes. At Digital Equipment Corporation he was involved with their 1800 person customer support center in Colorado Springs, Colorado. He was tasked with coming up with innovative tools to help customer support people do their jobs better. He holds a U.S patent for a software invention that automatically redirected email requests for customer support to the right group by digesting the contents of the request and guessing at which software or hardware support group is best equipped to handle it. At Ensera, he led a 45 person team in developing an internet based ASP service for handling auto insurance claims, coordinating information flow between end-customers, Insurance companies, Repair shops and Parts suppliers. Ensera was acquired by Mitchell Corporation in San Diego. Nari holds a B.S. degree in Physics from Loyola College, and an M.B.A degree from the University of Madras in Madras, India. He graduated with a M.S. degree in Computer Science from the University of Massachusetts at Amherst in 1985. Contact Information: Nari Kannan. Email: nari@appsparq.com Mobile: 925 353 0197. Website: www.appsparq.com View more .


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