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New Frontiers in Business Intelligence

Nari Kannan

If Geo-Location is at hand, can GeoBI be far behind?

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Already, there are fledgling efforts at places like Starbucks Coffee to send you a coupon for a discount on a Latte if you went to a specific store nearby when you are on the move!

Checkout this article - A push too far for mobile coupons .

Geo-location enabled phones and smartphones are already the norm! GPS is being built into the phone itself. So much so GPS navigation device makers like Garmin and TomTom are having a rough time convincing investors that their market is not going away with SmartPhones and web sites offering turn-by-turn navigation!

Google's Free GPS Service Crushes Garmin, TomTom Shares

Business Intelligence and Data Warehousing currently has purchase patterns stored and analyzed, like if you choose your grocery card to get discounts when you visit them.

Business Intelligence is about to add one more dimension - GeoLocation to its information. Which areas do you frequent usually when you are at home, where do you travel, etc.

This raises a lot of very troubling privacy issues but like all other information about us, this too shall first find its abuses before uses!

Geo-location information enabled Business Intelligence will enable all kinds of very troubling marketing approaches and I am positive we will start to see some pretty out there kinds of spam!

Hope it doesn't happen but given the history of all other information about us, the consumers, this will open up a whole wild world of personal information and privacy issues!

Relying on the government to protect your privacy is like asking a peeping tom to install your window blinds - John Perry Barlow

 

 

 

1 Comment

Hi,

Geolocation is everywhere in CRM, ERP, CMS (content management) ... and BI.

Adding pushpins on a Google Map resulting form a query (MDX or not) is more and more commun.

As for Geo-BI, where real analytics (Spatial OLAP and enriched MDX) able to considere geospatial is now possible.

Thats what we do.

Nari Kannan's blog explores how new approaches to business intelligence can help organizations improve the performance of business processes--whether these processes are creative or operational, internally-focused or customer-facing, intra-departmental or across functions.

Nari Kannan

Nari Kannan started and serves as the CEO of appsparq, a Mobile Applications development company based in Louisville, KY with offices in Singapore and India. Nari has over two decades of experience in computer systems development, translating product and service strategy into meaningful technology solutions, and both people and product development. Prior to this, he has served as both Chief Technology Officer and Vice President- Engineering in six successful startups, two of which he co-founded. He has proven experience in building companies, engineering teams, and software solutions from scratch in the United States and India. Prior to this, Nari started Ajira Technologies, Inc., in Pleasanton, CA, where he served as Chief Executive Officer for more than six years. While at Ajira, Nari was instrumental in developing service process management solutions that modeled, monitored, and analyzed business processes, initially targeting the Business Process Outsourcing (BPO), Telecom, and Banking verticals in India, and Finance, Insurance, and Healthcare verticals in the United States. Prior to this, he served as VP-Engineering at Ensenda, an ASP for local delivery services. He also served variously as Chief Technology Officer or VP-Engineering at other Bay-Area venture funded startups such as Kadiri and Ensera. He began his career at Digital Equipment Corporation as a Senior Software Engineer. Nari has a long involvement with Customer Support and other customer facing processes. At Digital Equipment Corporation he was involved with their 1800 person customer support center in Colorado Springs, Colorado. He was tasked with coming up with innovative tools to help customer support people do their jobs better. He holds a U.S patent for a software invention that automatically redirected email requests for customer support to the right group by digesting the contents of the request and guessing at which software or hardware support group is best equipped to handle it. At Ensera, he led a 45 person team in developing an internet based ASP service for handling auto insurance claims, coordinating information flow between end-customers, Insurance companies, Repair shops and Parts suppliers. Ensera was acquired by Mitchell Corporation in San Diego. Nari holds a B.S. degree in Physics from Loyola College, and an M.B.A degree from the University of Madras in Madras, India. He graduated with a M.S. degree in Computer Science from the University of Massachusetts at Amherst in 1985. Contact Information: Nari Kannan. Email: nari@appsparq.com Mobile: 925 353 0197. Website: www.appsparq.com View more .

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