New Frontiers in Business Intelligence

Nari Kannan

Biggest Threat to Social Networks? Spam?

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Today, for the third time in a week, I got three spam messages from Twitter users. All of them were now following me, and wanted me to follow them. All three were from Porno sites parading as Singles sites!

This is why I shut down my FaceBook page, Myspace page, and every other 3.0 technology that seemed to jump the shark! I try these out for sometime before judging how useful or not they are to me and I write about them somewhere.

Unfortunately, they seem to be victims of their own successes! Quite often, they open their platforms for third-party developers, and pretty soon you have SPAM generating applications proliferating from these very platforms!

Many of these third-party applications embed very innocent-looking questions somewhere in your interactions with them, and get your permission without you knowing it.  They may then read your Contacts list and send invites to everybody on the list.

Can you imagine the embarassment of sending SPAM to your business contacts (or even personal ones, although the business ones are more embarassing, in my opinion!)? Many of them you may not have contacted or emailed in the last year or two?

I just shudder at the thought and went ahead and shut down many of my pages in the other 3.0 sites!

I guess, once you cross the threshold of early adopters, and get into the mainstream, a handful of people spoil it for the rest of us!

Unfortunate, but true!

Privacy is not something that I'm merely entitled to, it's an absolute prerequisite. Marlon Brando

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Nari Kannan's blog explores how new approaches to business intelligence can help organizations improve the performance of business processes--whether these processes are creative or operational, internally-focused or customer-facing, intra-departmental or across functions.

Nari Kannan

Nari Kannan started and serves as the CEO of appsparq, a Mobile Applications development company based in Louisville, KY with offices in Singapore and India. Nari has over two decades of experience in computer systems development, translating product and service strategy into meaningful technology solutions, and both people and product development. Prior to this, he has served as both Chief Technology Officer and Vice President- Engineering in six successful startups, two of which he co-founded. He has proven experience in building companies, engineering teams, and software solutions from scratch in the United States and India. Prior to this, Nari started Ajira Technologies, Inc., in Pleasanton, CA, where he served as Chief Executive Officer for more than six years. While at Ajira, Nari was instrumental in developing service process management solutions that modeled, monitored, and analyzed business processes, initially targeting the Business Process Outsourcing (BPO), Telecom, and Banking verticals in India, and Finance, Insurance, and Healthcare verticals in the United States. Prior to this, he served as VP-Engineering at Ensenda, an ASP for local delivery services. He also served variously as Chief Technology Officer or VP-Engineering at other Bay-Area venture funded startups such as Kadiri and Ensera. He began his career at Digital Equipment Corporation as a Senior Software Engineer. Nari has a long involvement with Customer Support and other customer facing processes. At Digital Equipment Corporation he was involved with their 1800 person customer support center in Colorado Springs, Colorado. He was tasked with coming up with innovative tools to help customer support people do their jobs better. He holds a U.S patent for a software invention that automatically redirected email requests for customer support to the right group by digesting the contents of the request and guessing at which software or hardware support group is best equipped to handle it. At Ensera, he led a 45 person team in developing an internet based ASP service for handling auto insurance claims, coordinating information flow between end-customers, Insurance companies, Repair shops and Parts suppliers. Ensera was acquired by Mitchell Corporation in San Diego. Nari holds a B.S. degree in Physics from Loyola College, and an M.B.A degree from the University of Madras in Madras, India. He graduated with a M.S. degree in Computer Science from the University of Massachusetts at Amherst in 1985. Contact Information: Nari Kannan. Email: nari@appsparq.com Mobile: 925 353 0197. Website: www.appsparq.com View more .

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