New Frontiers in Business Intelligence

Nari Kannan

The Secret to Successful Business Intelligence Efforts - End User Driven Reporting!

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One of the things I always hear from end-users about Business Intelligence Reporting, is that no matter what tools
they have in place, they always have to end up using Excel Spreadsheets!

No matter where in the world, you go to, you will hear this story without fail. The blame lies all around!

End users are notoriously unable to articulate their precise information needs ahead of time. So it is not surprising that the data warehouses created and data being collected for business intelligence is always behind a bit compared to end user needs.

Consequently, invariably, every organization in the world, extracts data even from Business Intelligence tools into Excel spreadsheets, and then shape it the way they want manually. This seems to be a universal theme!

It doesn't have to be this way! Of course users are known famously for assuming that data exists and available readily in the format they need for doing their work.

Classic example is an audit trail of actions or events happening in a company. For example, someone wants to collect the beginning timestamp and ending timestamp of say when an Accounts Payable Invoice is beginning to be processed and when it is all done. They want to see how long it took. They also want to track all the people who processed this Invoice all through its processing lifecycle.

Unfortunately, most database tables are designed to capture Modified By, Modified Date/Time. These fields get written over again and again. This means that only the last set of changes are available for use!

So even though users want the information, and they assume that it is readily available, and captured in the backend, expect these to show up in the reports they need, it may not be possible. This is because the data is
captured in an incomplete form!

However tools are evolving, especially in the lower end of Business Intelligence tools. Open Source and Business Intelligence solutions that are served as a hosted model (Software as a Service - SaaS) seem to be supporting more end-user driven reporting.

At a time, when almost all applications and software products seem to be already supporting a web/browser interface, Business Intelligence solutions can also support end-user driven reporting easily.

If it is a Hosted model, by its very nature, the service/software provider may need to push many of the reporting
design functions down to the end user! Otherwise, the economics of that hosted model may not work for the customer or the provider.

The time seems to be right for end-user driven reporting. It can drive up the utilization and value of business intelligence tools!

One of the Internet's strengths is its ability to help consumers find the right needle in a digital haystack of data - Jared Sandberg

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Good premise, I am looking at possibly writing a book on this as a follow up to my BI for the Enterprise tome - 2003

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Nari Kannan's blog explores how new approaches to business intelligence can help organizations improve the performance of business processes--whether these processes are creative or operational, internally-focused or customer-facing, intra-departmental or across functions.

Nari Kannan

Nari Kannan started and serves as the CEO of appsparq, a Mobile Applications development company based in Louisville, KY with offices in Singapore and India. Nari has over two decades of experience in computer systems development, translating product and service strategy into meaningful technology solutions, and both people and product development. Prior to this, he has served as both Chief Technology Officer and Vice President- Engineering in six successful startups, two of which he co-founded. He has proven experience in building companies, engineering teams, and software solutions from scratch in the United States and India. Prior to this, Nari started Ajira Technologies, Inc., in Pleasanton, CA, where he served as Chief Executive Officer for more than six years. While at Ajira, Nari was instrumental in developing service process management solutions that modeled, monitored, and analyzed business processes, initially targeting the Business Process Outsourcing (BPO), Telecom, and Banking verticals in India, and Finance, Insurance, and Healthcare verticals in the United States. Prior to this, he served as VP-Engineering at Ensenda, an ASP for local delivery services. He also served variously as Chief Technology Officer or VP-Engineering at other Bay-Area venture funded startups such as Kadiri and Ensera. He began his career at Digital Equipment Corporation as a Senior Software Engineer. Nari has a long involvement with Customer Support and other customer facing processes. At Digital Equipment Corporation he was involved with their 1800 person customer support center in Colorado Springs, Colorado. He was tasked with coming up with innovative tools to help customer support people do their jobs better. He holds a U.S patent for a software invention that automatically redirected email requests for customer support to the right group by digesting the contents of the request and guessing at which software or hardware support group is best equipped to handle it. At Ensera, he led a 45 person team in developing an internet based ASP service for handling auto insurance claims, coordinating information flow between end-customers, Insurance companies, Repair shops and Parts suppliers. Ensera was acquired by Mitchell Corporation in San Diego. Nari holds a B.S. degree in Physics from Loyola College, and an M.B.A degree from the University of Madras in Madras, India. He graduated with a M.S. degree in Computer Science from the University of Massachusetts at Amherst in 1985. Contact Information: Nari Kannan. Email: nari@appsparq.com Mobile: 925 353 0197. Website: www.appsparq.com View more .

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