Mobile devices have become lifestyle products in both the consumer and B2B communities. The ability for a company or brand to have a meaningful relationship and drive loyalty and repeat business will depend on their ability to be part of the customers daily life - and today that includes their mobile life - after all, how often is a person mobile when they want access to information, purchase a product, check status, get instructions, and/or interact with a company.
This column is devoted to educating companies on best practices, trends, case studies, and the latest technologies that will enable you to include mobile communications as an integrated part of your enterprise CRM strategy. Blog entries will cover a diverse set of topics including:
• Mobile integration and workflow with your Call Center
• Adding Location Aware Services to your CRM approach
• Using mobile to enhance or start a Loyalty program
• Web 2.0 - best practices to add mobile for online customer service
• Strategies on building "Opt-In" Communities using mobile
• Mobile integration with your online Fulfillment and ERP systems
. Please let me know the topics you would be interested in discussing
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