1. Reuse of services/behaviors, or the ability to leverage application behavior from application to application without a significant amount of re-coding or integration. In other words, using the same application functionality (behavior) over and over again, without having to port the code…leveraging remote application behavior as if it existed locally.

2. Agility, or the ability to change business processes on top of existing services and information flows, quickly, and as needed to support a changing business.

3. Monitoring, or the ability monitor points of information and point of service, in real time, to determine the well being of an enterprise or trading community. Moreover, the ability to change processes to adjust processes for the benefit of the organization in real time.

4. Extend reach, or the ability to expose certain enterprises processes to other external entities for the purpose of inter-enterprise collaboration or shared processes. This is in essence the next generation supply chain integration.

That's my story as of now.