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Leveraging Information and Intelligence

David Linthicum

While Business Intelligence Needs to Move from Passive to Active

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Okay, getting the entire vendor created marketing crud out of the way, I'm seeing business intelligence fall into two very broad categories, passive and active:

Passive, being most of what business intelligence is out there, or the ability to analyze, abstract, and define information that's more than 78 hours old, but typically the information is much older.

Active, meaning looking at decision support information as close to real time as you can get it.

Active is much more valuable than passive, especially when mixed with passive historical information.

So, what I'm saying is that the real value from business intelligence is providing a dashboard into the business, and the ability to take corrective action to optimize the business. Current data mixed with historical data. While we've been here before around the use of BAM (business activity monitoring), we've focused mostly around monitoring and not action. We do have companies today, such as Vitria, that are providing technology in this area, but I've yet to see wide spread adoption even though the value is tremendous.

So, the difference is that you're looking at information that tells you where you made mistakes, and perhaps how to avoid them in the future. Or, that you're looking at information that tells you you're about to make a mistake, perhaps in the context of historical information, and takes corrective action immediately without human intervention. Which seems more productive to you?

Those who you who live in the world of passive BI, need to consider active. Live data in the context of historical intelligence, and the ability to trigger events, such as taking corrective action, is the killer app as businesses attempt to become more efficient.
More on this concept in the context of cloud computing, and leveraging outside resources with your BI solution in forthcoming blogs.

Industry expert Dave Linthicum tells you what you need to know about building efficiency into the information management infrastructure

David Linthicum

David Linthicum is the CTO of Blue Mountain Labs, and an internationally known distributed computing and application integration expert. View more

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