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Cloud Computing Insights

Tim Vibbert

Podcast session with Informatica

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On March 31 I conducted the final session of the Cloud QCamp podcast series with Darren Cunningham for Informatica.  Here is the audio and transcript from that session.


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Announcer: Welcome to another ebizQ podcast.

TV: Híŋhaŋni wašté. (Good day) and welcome to the Cloud QCamp Podcast Series. I'm your host Tim Vibbert. This podcast series is being conducted by Red Eagle Services in conjunction with the ebizQ Cloud QCamp Virtual Conference being held April 7th. I would like to welcome my guest today, Darren Cunningham, Senior Director of Product Marketing for Informatica. Welcome Darren.

DC: Hey, good to be here Tim, thanks.

TV: Darren can you tell us a little bit about Informatica for those who might not be familiar with Informatica?

DC: Sure. Informatica is the number one independent leader in data integration. We are a publically traded company, 500 million in revenues in 2009 and our singular mission is to enable organizations to gain competitive advantage by being able to deliver timely relevant and trustworthy data for all their business imperatives.

TV: Great. I kind of did a little bit of research on Informatica and you guys provide data integration-as-a-service solution. Can you give us a brief description on the Informatica solution?

DC: Absolutely. So Informatica has really been recognized as the pioneer in the data integration-as-a-service space, which is really an emerging market as cloud computing adoption continues to grow. As more and more businesses move toward Software-as-a-Service business applications we recognized about five years ago that going in and offering and selling an on-premise, powerful, developer-centric data integration platform really wasn’t going to meet all of the emerging requirements of more of the line of business CRM administrators in many cases, if you're implementing Salesforce.com, and the kinds of people that were really moving ahead in the early days of Software-as-a-Service. So Informatica did something I think is pretty unique. We created a very separate line of business and a very separate product line called the Informatica Cloud, and we have a website, InformaticaCloud.com. It really goes through all of the different capabilities that we're offering in the true Software-as-a-Service model.

TV: Great. Can you give us an example of a customer maybe who has implemented your solution?

DC: Sure. We actually have now well over 500 companies that are implementing and running Informatica Cloud Services. And it it's probably worth breaking it down into some of the primary use cases we've seen for data integration-as-a-service and then I'll give you a few specific customer examples. So the first use case we see primarily out of the gate if you're moving toward a cloud application like a Salesforce.com or an Eloqua, or some Software-as-a-Service solution is the need to migrate your data - to load data into that system. So we have some specific extraction and loading capabilities delivered in the cloud for that use case.

The second is then once you've got your data into those systems is to make sure you're synchronizing it with the on-premise applications. So a use case there would be the example of say you've got Salesforce CRM, you've got your sales reps looking at accounts and opportunities but you've got billings, bookings, financial data sitting in an on-premise ERP system. So what you want to be able to do is provide your sales team a single view of their customers and have it nicely integrated in a single record. So data synchronization is really a key – it is probably the primary integration use case once you’ve adopted and moved toward SaaS applications.

And then there's, of course, data quality. We have some data quality technology delivered in the cloud.

And then replication, so the ability to move data from a cloud application back to your on-premise systems maybe for a business intelligence data warehousing requirements, compliance, those kinds of needs. So we have customers that are kind of running the range of small to medium size companies all the way up through to large enterprise accounts. And really, you can go to the InformaticaCloud.com website to see some case studies and some customers like TransUnion, Telegraph Media Group and others that really speak to their use case directly.

TV: Yeah, that was one of my other questions. How can someone find out additional information on the Informatica offering as well as case studies so it’s a good thing to know?

DC: Sure. And I think the other thing to add is that because we are delivering data integration at a multi-tenant service, you can actually go and get started right away with the trial. And that's just the amazing thing of this model, the whole try it before you buy, the ability to really get going and a live production implementation before deciding if you want to move forward with the solution.

TV: Great. And one final question for you and that is how would I know or would I know who your direct competitors in the data integration-as-a-service sort of space?

DC: I think the primary competitor in this space is always going to be this thinking inhouse or within a company that, hey, we can hand code this ourselves, we can get a developer or two, hire them with some skills and get them to write some code to hopefully connect a couple of different systems. So the primary competitor is always that idea that you can do it yourself. There's also some free tools out there. Informatica, we actually have our own free tool. We call it our data loader service and we use that as a way to get people started with some basic bi-directional data integration. But Salesforce.com also has a data loader; many applications do so that tends to be a competitor.

And then as you kind of move up the stack if you will, if you move through the complexity and volume requirements that you may have, you may consider on-premise solutions. Informatica has a whole host of powerful data integration technology as part of our core on-premise platform but those require resources, those require expertise, time and budget so that's where I think you're seeing this emerging space of data integration delivered as a true on-demand service and Informatica has really been kind of a leader and pioneer in this area.

TV: Great. I think that is all the questions I have for this particular session. So if you don’t mind, we'll conclude. So that concludes this particular session of the Cloud QCamp Podcast Series. I want to thank my guest Darren Cunningham. Pilamaya yelo (thank you) for tuning in and be sure to tune into our next session in the Cloud QCamp Podcast Series. Thank you.

Announcer: This has been an ebizQ podcast.

Tim Vibbert

Tim Vibbert is the CTO of Red Eagle Service. Red Eagle Services is a leader for Service-Oriented Architecture (SOA)and Cloud Computing (CC) expertise and professional services. As a thought leader and authority on SOA and Cloud Computing, Red Eagle Services provides its clients strategic, adviory, and professional services.

Tim has over 15 years of experience in Enterprise IT in several industries including (Health Care, Legal, Manufacturing, Media Distribution, Government, and Retail). Twitter : @soachief

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Tim Vibbert

Tim Vibbert is the CTO of Red Eagle Service. Red Eagle Services is a leader for Service-Oriented Architecture (SOA)and Cloud Computing (CC) expertise and professional services. As a thought leader and authority on SOA and Cloud Computing, Red Eagle Services provides its clients strategic, adviory, and professional services.

Tim has over 15 years of experience in Enterprise IT in several industries including (Health Care, Legal, Manufacturing, Media Distribution, Government, and Retail). Twitter : @soachief

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