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Cloud Computing Insights

Tim Vibbert

Podcast session with Cast Iron

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On Thursday March 25, I conducted the first session of the Cloud QCamp podcast series with Chandar Pattabhiram VP of Product and Channel Marketing at Cast Iron.  Here is the audio and transcript from that session.

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Announcer: Welcome to another ebizQ podcast.

TV: Híŋhaŋni wašté (Good day) and welcome to the Cloud QCamp podcast series. I'm your host Tim Vibbert. This podcast series is being conducted by Radio Services in conjunction with the ebizQ Cloud QCamp Virtual Conference being held 7 April. I would like to welcome my guest today, Chandar Pattabhiram, Vice President of Channel and Product Marketing from Cast Iron. Welcome Chandar.

CP: Thanks Tim; a pleasure to be here.

TV: Chandar can you tell us a little bit about who Cast Iron is for those folks who might not have heard of Cast Iron before?

CP: Yeah, thanks a lot. First of all, thanks for the opportunity today. And for those of us who haven’t heard of Cast Iron, we're the market leader today in connecting cloud based applications with the rest of the enterprise in all different kinds of on-premise applications. And then we provide a cloud integration platform called OmniConnect that provides both SaaS providers and customers everything they need to connect hundreds of cloud and on-premise applications.

So what we've known for in the market is the speed and simplicity for solution because cloud itself is simpler compared to the traditional on-premise software. The integration solution also needs to be simpler aligned to the same way the cloud applications are and that’s what we've known in the market for integrating these cloud applications with other applications in just days and save customers anywhere from 25 to 75% in their total cost of ownership.

What we're also known for in the market is our strategic partnerships with a number of SaaS and cloud providers, specifically, strategic integration partner for Salesforce.com, Google, ADP, Cisco, WebEx, Amazon Web Services, Microsoft Azure, VMware, SuccessFactors, and more than 40 other cloud providers. And that’s what makes us unique in terms of how they partner with us to help integrate their cloud offerings with the rest of customers, IT and application offerings.

TV: Thank you for that overview. As you mentioned Chandar, you guys provide Integration-as-a-Service solutions for both on-premise as well as cloud solutions. Can you give us, the listeners, a brief description of really what that entails as far as your IAAS solution does?

CP: Sure, it’s a great question. So let's take an example and the best way to explain it is through an example. Let's just say that you have a company that has Salesforce.com and you're using Salesforce.com for sales and customer service in the cloud but then you also have on-premise applications like SAP, etc. for your back office financials. Now, the way our Integration-as-a-Service solution works is that it helps you bidirectionally integrate data between these cloud and on-premise applications in a real-time manner.

So in this example, a Salesforce.com sales rep may need access to information on orders, invoices, accounts receivable leads, etc. that typically is not housed directly within Salesforce.com but typically is potentially locked away in other applications like marketing automation or other applications like SAP in this example we talked about. And what our Integration-as-a-Service solution does is that it unlocks this information from these systems and provides a real-time visibility of this information for a user in the cloud application like Salesforce.com so that they can maximize their productivity in an application. And similarly, we can take data from the cloud application and we can move it to an on-premise application in real-time to provide that bidirectional flow of data.

And what's unique about the solution is that integration service solution can be done completely in the cloud so you can design in the cloud, you can run your integration in the cloud, or you can manage that integration in the cloud completely, or you can do it in an on-premise appliance too. So it gives you that flexibility of choice in terms of form factors on where you want to deploy this integration to solve the problem of connecting the hybrid world of cloud and on-premise applications.

TV: Yeah, I had heard of Cast Iron before and my perspective it was always the Cast Iron appliance approach. Quite interested in the new cloud offering that you guys have [indecipherable].

CP: Sure.

TV: Interesting approach.

CP: Yeah, we did announce OmniConnect our new cloud integration platform. And as part of that platform, one of the new areas of groundbreaking functionality we announced was the fact that you have the flexibility. So if you're a company that tends to be cloud centric, so in other words, if you're a company that has many applications in the cloud and a few applications on-premise, then you'd probably prefer your integration solution to be completely in the cloud with a limited on-premise footprint just for that secure data channel. And that's what the new Cast Iron Cloud2 provides which enables you to do your entire integration, design it, run it, and manage in the cloud.

Now, we do have larger customers like the Siemens and like the AmerisourceBergen's, the Fortune 200 companies who like or very on-premise centric who have a number of applications on-premise and a few in the cloud. And those scenarios, they tend to prefer the appliance form factor to be something sitting right next to where their ERP application sits. So simply put, that flexibility of choice is there to customers to do it entirely in the cloud or do it on-premise and it's entirely up to them.

TV: If you got, as you mentioned, of course, you got a kind of a hybrid where you got some in the cloud and some on-premise, you end up [indecipherable] your clients to kind of do that cloud to on-premise integration then.

CP: Correct. You can either use the appliance in this concept or you can use the cloud. So what's unique about solution is across these three form factors, you have the same user experience for designing and the same user experience for managing. So [indecipherable] you can actually be [indecipherable]. You can start off in the cloud, move to an appliance. You can start off in the appliance, move to the cloud and it's completely compatible in each of these form factors.

TV: You actually already answered my next question that if you can give us an example of someone's implemented either the on-premise or in the cloud itself.

CP: Yeah, so let me answer this in terms of giving you two specific examples. Cast Iron is used by two sets of customers. One is corporate IT who bring Cast Iron in to integrate their cloud applications with on-premise applications. The second set of customers are SaaS providers themselves who are powered by Cast Iron to help them solve integration for their customers and thereby increase the stickiness and the value of that SaaS provider's offering.

So one example would be Siemens. As corporate IT of Siemens Energy, is a large subsidiary of Siemens and they're using Cast Iron to integrate their Salesforce.com application with the on-premise SAP application so that their sales teams using Salesforce.com have real-time visibility of the invoices, the order status, as well as the pricing and product information that is housed typically in the ERP system and make it available in real-time to the sales users so that they don’t have to have that swivel chair approach of trying to log into multiple applications to get answers to data and rather have it in one place. So that's the example of corporate IT department like Siemens using it.

The other example I'll give you is a SaaS or a cloud provider who is now being powered by Cast Iron. An example for that I'll give you is ADP. And we all know ADP is a very large company. It’s the largest payroll processing service in the world. And what they're using Cast Iron for is they're integrating customer's payroll systems with ADP's Taxware services using Cast Iron. So if you're a large company that is doing payroll themselves but they don’t want to get into the business of trying to calculate taxes for state and local governments, ADP has a service that does that and they're being powered by Cast Iron to extract that payroll data from on-premise applications to move it to the payroll service that ADP provides to calculate the right taxes and file it with state and local governments. So obviously you see its mission critical data and its mission critical integration both for corporate IT like Siemens as well as leading cloud providers like ADP and many more.

TV: Thank you. How might someone find initial information about your solution?

CP: Yeah, so all information that I shared with you is available on CastIron.com. and specifically, we share information on customer cast studies on how customers are using it, the different end points they're connecting, the different business processes they're enabling using integration, as well as customers in different industries how they're using Cast Iron that's available in our website as well as some of the strategic partnerships that I talked about, about ADP and Salesforce.com and a number of other partnerships. You can find out more information about that on the partner's page of our website, which is again, on CastIron.com.

TV: Pilamaya yelo (Thank you). That concludes this session of the Cloud QCamp Podcast Series. I want to thank my guest, Chandar Pattabhiram, for a very informative session. And now, we will conclude. [Foreign Language]. Thank you for tuning in and be sure to tune-in to our next session of the Cloud QCamp Podcast Series.

Announcer: This has been an ebizQ podcast.

Tim Vibbert

Tim Vibbert is the CTO of Red Eagle Service. Red Eagle Services is a leader for Service-Oriented Architecture (SOA)and Cloud Computing (CC) expertise and professional services. As a thought leader and authority on SOA and Cloud Computing, Red Eagle Services provides its clients strategic, adviory, and professional services.

Tim has over 15 years of experience in Enterprise IT in several industries including (Health Care, Legal, Manufacturing, Media Distribution, Government, and Retail). Twitter : @soachief

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Tim Vibbert

Tim Vibbert is the CTO of Red Eagle Service. Red Eagle Services is a leader for Service-Oriented Architecture (SOA)and Cloud Computing (CC) expertise and professional services. As a thought leader and authority on SOA and Cloud Computing, Red Eagle Services provides its clients strategic, adviory, and professional services.

Tim has over 15 years of experience in Enterprise IT in several industries including (Health Care, Legal, Manufacturing, Media Distribution, Government, and Retail). Twitter : @soachief

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