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Open for Business

Noam Tamarkin

How to increase the number of users of your enterprise application?

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Hello all,

Most enterprise applications, ERP, CRM and others are charged by the number of users.

So, the main challenge of these software vendors is how to increase the number of users.

Even in the cases that the customer is charged by usage, the purpose is to increase the number of transactions that users are doing.

There are traditionally two ways:

  1. Add more functionality that will appeal to more users
  2. Wait until the customer organization will grow and increase the number of users.

I would guess that the latter is realistic but requires too much endurance.

So, what is the functionality to add? again there are two alternatives:

  1. Add to the application modules that will cover new areas of business
  2. Offer new services on top of the existing data and functionality

Personally, I would prefer the latter. This alternative is requires less effort and more creative thinking.

I have one idea that I will share in another posts. But in the meanwhile, I would start with the following direction:

How many employees in an organizations are also users of ERP, CRM etc? I would guess that no more than 50% in any given organization for any given application.

It could be that most employees are using some application, but you, my dear, are concerned only with one application. Your own!!.

So the direction is to find who are the employees that are not using your application and what would they need out of it. Simple daa!!!

See you in the next post,

Noam

4 TrackBacks

Hello to all developers out there. Back to the question of increasing the number of users of your system. Following my previous post http://itgumbo.com/openforbusiness/2008/09/how_to_increase_the_numbers_of.php. Lets start with a protest: This is a BL... Read More

Hello to all developers out there. Back to the question of increasing the number of users of your system. Following my previous post http://itgumbo.com/openforbusiness/2008/09/how_to_increase_the_numbers_of.php. Lets start with a protest: This is a BL... Read More

Hello there, I hope that by now you read the stream of posts about increasing the number of users. Previous posts: 1, 2, 3 Now, I will show an idea that you may use. I do not protect this idea... Read More

Hello there, I hope that by now you read the stream of posts about increasing the number of users. Previous posts: 1, 2, 3 Now, I will show an idea that you may use. I do not protect this idea... Read More

1 Comment

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well, we are all trying to increase the number of users (searching the ultimate desktop replacement) I've stumbled upon a nice Microsoft Dynamics commircial that claims the same:
http://www.microsoft.com/dynamics/everyonegetsit/default.mspx?WT.mc_id=dynamicshero

Asaf.

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In this blog, Noam Tamarkin provides ideas for improving and better integrating your applications.

Noam Tamarkin

Senior software architect and CTO. Experience in solution design and implementation. Holds the ability to understand complex business processes and translate them to technology. Expert in Enterprise applications, integration, SOA, SaaS. Experienced in project management, technical infrastructure, procurement and manufacturing.

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