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Around the world, organizations spend tens of thousands to tens of millions of dollars every year implementing and supporting Customer Relationship Management (CRM) and Sales Force Automation (SFA) software. They spend these enormous sums of money for one simple reason... Read More..
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About two weeks ago, Gartner Research released yet another research report on iPaaS (Integration Platform as a Service) "iPaaS Expands Beyond Cloud Service Integration Through Flexible Deployment Topologies". Rather than clarify the confusion surrounding iPaaS platforms, it jumbles things up... Read More..
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What's an iPaaS and where can I get one? I've been reading the various reports from Gartner Research that have been coming out since early 2011 on this topic. To be perfectly straightforward, Gartner's lengthy iPaaS reports leave me a... Read More..
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Data problems - whether they be inaccurate data, incomplete data, data categorization issues, duplicate data, data in need of enrichment - are age-old. IT executives consistently agree that data quality/data consistency is one of the biggest roadblocks to them getting... Read More..
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Yes.  "Crowd Computing", not "Cloud Computing".  That wasn't a typo. Bad data is a big problem.  An enormously expensive problem.  At this point, most people should be nodding their head - just as if I had said something obvious and true... Read More..
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'Cloud Application Integration' is often used interchangeably with "Cloud-based Data Integration". Even for on-premises software, "Data Integration" and "Application Integration" are commonly considered synonymous - many use the terms "interchangeably without understanding the significant differences between the two - even... Read More..
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Your social media initiative is hobbled - potentially even endangered without integration. It's nearly impossible for a business to get the full value of a social media initiative in place without using some sort of Integration layer. Note: Although originally... Read More..
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In an article earlier this week, I mentioned four ways that independent software vendors (ISV's for short) could improve their value proposition (and competitive stance) by embracing cloud-based integration solutions. Just as a quick reference, here are the four methods... Read More..
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It concerns me that IT executives rank "Cost of Implementation" as the number one criteria for choosing integration solutions. This is the conclusion of the "2011 Application Connection Priorities" study. Choosing Integration Solutions - Not Desktop Printers That's akin to... Read More..
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On the heals of last weeks postings concerning the rapid growth of SaaS, Cloud and Social Media data, and the corresponding growth in the need to integrate such data sources, as of today, there's even more to write about. Today,... Read More..
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Fundamentally, as companies increasingly adopt more and more SaaS/Cloud based applications, as more and more data are cloud-based, and as social networking data becomes increasingly critical to sales, marketing and customer satisfaction applications, the "old style" integration stacks that were... Read More..
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SaaS, Cloud and Social Media are changing the nature of applications and data - not just where the data and applications reside, but how we use them, our expectations of them, how rapidly they get deployed, how often they change,... Read More..
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SaaS and Cloud adoption is on a rampage. The number of companies who will implement at least 4 SaaS/Cloud applications will double over the next two years. This, as well as a number of other conclusions highlighted in the "2011... Read More..
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One thing has remained constant for the past 10 years - in every major CIO survey, Application / Data Integration has been at the top of the list of must-do initiatives. Many of the other top initiatives (such as Data... Read More..
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SaaS , Cloud and Social Media are exploding. Not literally, of course, but in the sense that growth of SaaS deployments and in the volumes of Cloud and Social Media data is simply staggering. Over the weekend, I came across... Read More..
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This blog offers an informed and informative perspective on the ongoing explosion of data and the technologies used to turn this data explosion into assets and competitive advantages.

Hollis Tibbetts

Hollis has established himself as a successful software marketing and technology expert. His various strategy, marketing and technology articles are read nearly 50,000 times a month. He is currently Director for Global Marketing Operations for Dell Software Group. Hollis has developed substantial expertise in middleware, SaaS, Cloud, data management and distributed application technologies, with over 20 years experience in marketing, technical, product management, product marketing and business development roles at leading companies in such as Pervasive, Aruna (acquired by Progress Software), Sybase (now SAP), webMethods (now Software AG), M7 Corporation (acquired by BEA/Oracle), OnDisplay (acquired by Vignette) and KIVA Software (acquired by Netscape). He has established himself as an industry expert, having authored a large number of technology white papers, as well as published media articles and book contributions. Hollis is a top-ranked author on Sys-Con media, is also published on Social Media Today "The World's Best Thinkers on Social Media", and maintains a blog focused on creating great software: Software Marketing 2013. He tweets actively as @SoftwareHollis Additional information is available at HollisTibbetts.com All opinions expressed in the author's articles are his own personal opinions vs. those of his employer.

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