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The build vs. buy debate for integration software (both data and application integration) continues. See it on IntegrationTV's Episode Six. This topic, along with the general debate of what constitutes an integration strategy and the differences between application integration and... Read More..
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Even On-Premises Applications can Leverage the Cloud by Using Cloud-based Data Services Note: This is the fourth article in a 6-part series on why business software vendors should consider data and application integration an imperative, and an overview of how... Read More..
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This blog offers an informed and informative perspective on next-generation integration and the ongoing explosion of technologies, data and applications. The ultimate goal: turning the problems caused by this explosion into assets and competitive advantages.

Hollis Tibbetts

Hollis has established himself as a successful software marketing and technology expert. His various strategy, marketing and technology articles are read nearly 50,000 times a month. He is currently Director for Software Strategy in the Mergers & Acquisitions organization of Dell, Inc.

Hollis has developed substantial expertise in middleware, SaaS, Cloud, data management and distributed application technologies, with over 20 years experience in marketing, technical, product management, product marketing and business development roles at leading companies in such as Pervasive, Aruna (acquired by Progress Software), Sybase (now SAP), webMethods (now Software AG), M7 Corporation (acquired by BEA/Oracle), OnDisplay (acquired by Vignette) and KIVA Software (acquired by Netscape).

He has established himself as an industry expert, having authored a large number of technology white papers, as well as published media articles and book contributions.

Hollis is a regularly featured blogger at Sys-Con Media. He is also a featured author on Social Media Today "The World's Best Thinkers on Social Media", and maintains a blog focused on creating great software: Software Marketing 2011.

He tweets actively as @SoftwareHollis

Additional information is available at HollisTibbetts.com

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