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I've written a couple of articles over the past week that discuss the challenges associated with communicating the business value of "infrastructure software" like integration. I've suggested that framing the debate around technology and business problems like Legacy Application Modernization... Read More..
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One of the most challenging things about being an advocate for Integration technology is that Integration does not solve a particular business problem. Instead, it solves about 100,000 business problems (a bit of integration-geek humor for you to use at... Read More..
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I have not been a big fan of the various iPaaS Research Reports that have come out of Gartner Research. In fact, I have been quite vocal in my suggestions for improvement - with three articles on the topic on... Read More..
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About two weeks ago, Gartner Research released yet another research report on iPaaS (Integration Platform as a Service) "iPaaS Expands Beyond Cloud Service Integration Through Flexible Deployment Topologies". Rather than clarify the confusion surrounding iPaaS platforms, it jumbles things up... Read More..
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What's an iPaaS and where can I get one? I've been reading the various reports from Gartner Research that have been coming out since early 2011 on this topic. To be perfectly straightforward, Gartner's lengthy iPaaS reports leave me a... Read More..
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This blog offers an informed and informative perspective on the ongoing explosion of data and the technologies used to turn this data explosion into assets and competitive advantages.

Hollis Tibbetts

Hollis has established himself as a successful software marketing and technology expert. His various strategy, marketing and technology articles are read nearly 50,000 times a month. He is currently Director for Global Marketing Operations for Dell Software Group. Hollis has developed substantial expertise in middleware, SaaS, Cloud, data management and distributed application technologies, with over 20 years experience in marketing, technical, product management, product marketing and business development roles at leading companies in such as Pervasive, Aruna (acquired by Progress Software), Sybase (now SAP), webMethods (now Software AG), M7 Corporation (acquired by BEA/Oracle), OnDisplay (acquired by Vignette) and KIVA Software (acquired by Netscape). He has established himself as an industry expert, having authored a large number of technology white papers, as well as published media articles and book contributions. Hollis is a top-ranked author on Sys-Con media, is also published on Social Media Today "The World's Best Thinkers on Social Media", and maintains a blog focused on creating great software: Software Marketing 2013. He tweets actively as @SoftwareHollis Additional information is available at HollisTibbetts.com All opinions expressed in the author's articles are his own personal opinions vs. those of his employer.

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