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Integration on the Edge: Data Explosion & Next-Gen Integration

Hollis Tibbetts

What Do CFOs Really Need to Know about Integration?

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Constellation Research and Ex-Forrester super-analyst R "Ray" Wang sent over a copy of a Research Brief he recently authored entitled "What CFOs Need to Know about SaaS and Cloud Integration".

Only 10 pages long, including the cover and "abouts", this Brief is a gem - and its value is disproportionately large relative to its small size. Wang crystallizes the key executive-level issues at hand.

The research brief discusses and defines key topics like:

What is Cloud-based Integration? Why is it important?
Why should a CFO care about Integration?
Is Cloud-based Integration more or less expensive? Risky?
How does the proliferation of Cloud & SaaS impact me?
What kinds of Integration should I use?
Why is Cloud Integration strategic to the CFO and to the enterprise?

If you are a C-level executive struggling with "what is integration and why should I care?"(or if you're responsible for educating/convincing such a person), this brief is a must-have.

The excellent "10 Questions" part of the brief came from lengthy Q&A discussions with about 2 dozen CFOs. Their top 10 questions are highlighted in the brief and answered.
Note that this research brief is not free, however, it's a bargain compared to what some other analyst firms charge for such a document.

If you need to educate (or convince) a CEO or a CFO, this brief is priceless.

Note: Hollis Tibbetts is a director for software strategy in Dell Inc.'s Global Mergers and Acquisitions organization. He writes on technology topics such as Integration, Data Management, and Legacy Modernization

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This blog offers an informed and informative perspective on the ongoing explosion of data and the technologies used to turn this data explosion into assets and competitive advantages.

Hollis Tibbetts

Hollis has established himself as a successful software marketing and technology expert. His various strategy, marketing and technology articles are read nearly 50,000 times a month. He is currently Director for Global Marketing Operations for Dell Software Group. Hollis has developed substantial expertise in middleware, SaaS, Cloud, data management and distributed application technologies, with over 20 years experience in marketing, technical, product management, product marketing and business development roles at leading companies in such as Pervasive, Aruna (acquired by Progress Software), Sybase (now SAP), webMethods (now Software AG), M7 Corporation (acquired by BEA/Oracle), OnDisplay (acquired by Vignette) and KIVA Software (acquired by Netscape). He has established himself as an industry expert, having authored a large number of technology white papers, as well as published media articles and book contributions. Hollis is a top-ranked author on Sys-Con media, is also published on Social Media Today "The World's Best Thinkers on Social Media", and maintains a blog focused on creating great software: Software Marketing 2013. He tweets actively as @SoftwareHollis Additional information is available at HollisTibbetts.com All opinions expressed in the author's articles are his own personal opinions vs. those of his employer.

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