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Jessica Ann Mola

Putting Analytics into the Hands of Business Users: A Podcast With Daniel Auker of Sybase

By Jessica Ann Mola on April 6, 2010 1:53 PM 0

Listen to my podcast with Daniel Auker, at Sybase, the provider of business intelligence, database management software systems, and mobile enterprise solutions.

Auker briefed me on Sybase's new analytics announcement, a new hosted business intelligence solution for messaging traffic, and then answered the following questions for me:

With mobile messaging continuing to soar, mobile operators will require more insight into their network. How does predictive analytics help with this?
In a recent chat we had, you mentioned "the democratization of data" -- can you explain what you mean by this?
What changes have been made to analytics technology that make it accessible to users outside of the IT department? How does this compare to working through an IT department to run data analytics?
What are the effects and benefits of putting analytics in the hands of C-level executives and managers outside of the IT department?
What kind of new insights can companies gain by putting analytics directly into the hands of operational managers?

Listen to or download the 8:18 podcast below:

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Jayaprakash Kannoth

Jayaprakash Kannoth is Software Engineer at TechTarget. His areas of interest include business process management, enterprise architecture, business intelligence , cloud/infrastructure computing and technology in business.
The opinions expressed herein are my own and do not represent my employer’s views in any way.

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Kaitlin Brunsden is assistant editor at ebizQ. She attended SUNY Purchase and graduated with a degree in Creative Writing and a minor in Photography. Prior to joining ebizQ, Kaitlin worked as a copy editor for The Submission and Italics Mine! magazines. She can be reached at kbrunsden@techtarget.com.

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