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Jessica Ann Mola

BI and the Customer Voice: Borge Hald Explains "Customer Intelligence"

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Says Borge Hald, CEO of Medallia, a company that focuses on building customer experience management (CEM) software: "It's all about making companies customer-centric."

This is Part I of a two-part podcast interview, and in this one, Hald explains what customer intelligence is -- business intelligence focused on the customer, i.e. analytics done on customer-specific data, and how this sort of BI can help an organization get ahead.

Hear Hald's take on why customer intelligence is emerging now, and come back here next week for Part II to hear how CEM is part of a larger BI story.

Listen to or download the 9:11 podcast below:

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Jayaprakash Kannoth

Jayaprakash Kannoth is Software Engineer at TechTarget. His areas of interest include business process management, enterprise architecture, business intelligence , cloud/infrastructure computing and technology in business.
The opinions expressed herein are my own and do not represent my employer’s views in any way.


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