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First Look

Krissi Danielson

Dunes Aims to Shape Companies' Virtualization Efforts

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Listen to the entire 10:29 podcast Download file

    Agenda and Resources

1. Origin of Dunes' commpany name

2. The appeal of virtualization

3. Deploying virtualization

4. The future of virtualization

Read a complete transcript of the podcast here

Learn more at Dunes' Web Site


Stefan Hochuli will regularly respond to any comments posted below.

When you hear the word “dunes,” you probably think of sandy beaches or perhaps someplace like the Saharan desert. But in the e-business world, Dunes is actually a virtualization software vendor and a new entrant to the U.S. market coming from Switzerland.

Dunes co-founder and CTO Stefan Hochuli says the company was looking for something memorable that wasn’t a run-of-the-mill three-letter name and was easy to remember, and dunes offered an interesting metaphor for the virtualization market.

“The dunes are something visually visible, a construct, but they are actually built by millions of grains of sand that need to be assembled to create the dune,” Hochuli explains. “I think this sort of applies to services or virtual services which we try to build tools for. To provide a service, you need to assemble a lot of different components in different orders and ways to create the final service.”

Another aspect is the way that winds constantly shape dunes. Services change from one day or week to the next in much the same manner.

Why companies choose virtualization

Although virtualization as a concept is not new, recent advances are changing the face of IT today, offering new flexibility in allowing companies to create services

“I think what we are trying to do is to create business process information tool that will also change the way people look at business automation today,” Hochuli elaborates. “And that is being able to adapt to rapid changes, conditions, while still providing the benefits of a business process automation tool which is usually reducing time, costs and complexity of using the service.”

How this benefits companies

Hochuli offers an example for how this might benefit a company. If someone new is starting, you need to create an account, introductory service, sign the person into a group, set up an email box, et cetera. The normal way of handling this is to send work orders to the different departments that complete the requests. But virtualization could greatly simplify this process.

“The ideal situation is that the HR person or the secretary at the front desk, could do that,” he says. Allowing a single staff member to enter the name of the person, the starting date in some web front-end page, hit the submit button and then have everything done automatically would greatly simplify the process. “It reduces the complexity so it allows people who are not technical to start those processes, and it allows IT staff to concentrate on more added-values activity than the day-to-day routine of IT administration.”

Deploying virtualization

So how hard is it to deploy that kind of a virtual infrastructure for business process automation?

Dunes hopes to make it easier than ever.

As of the company’s June 25 release, “we now provide the virtual service orchestration platform as a virtual appliance,” Hochuli says. “The effort to put this kind of system in place is reduced to downloading an appliance, starting it and doing maybe five to ten minutes configuration for the envir0.onment-specific configuration and then you're done.”

Easy enough, right?

What’s to come of virtualization

Over the next six months, expect to see the virtualization trend continue, says Hochuli. The technology is becoming more and more mainstream, and companies implementing it are no longer limited to early adopters. Production-grade applications like mail servers and databases are being virtualized alongside testing and development environments.

“I think in the long term, to the contrary of what some analysts think, that the conversion percentage of virtual infrastructure is going to be much higher than what it was predicted,” he says.

For more about Dunes, listen to the entire 10:29 podcast.

Executive Summary by Krissi Danielsson

Join ebizQ producer Krissi Danielson for interviews with the innovators, movers and shakers behind emerging enterprise software solutions.Have a solution that qualifies? E-mail Krissi at krissi (at)ebizq.net

Krissi Danielson

Krissi Danielsson is a podcast producer with ebizQ and contributor to ebizQ's SaaSWeek site. View more

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